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168 slide:ology
Either buy pre-illustrated icons or hire an illustrator to
create a custom robust library of icons that are relevant
to your industry. All the graphics on this page were cre-
ated in an isometric style. They have no vanishing point,
which makes all the sides of the illustrations parallel to
the opposite side. This illustration method makes it easy
for anyone to assemble the graphics because they will
all appear to be sitting on the same surface no matter
where you put them.
Creating an Illustration Library
These icons were positioned ran-
domly. They look like they’re sitting
on the same surface plane because
they are isometric.
Using Visual Elements: Images 169
T!P
If you’re pioneering an industry, one way to establish
dominance is to invest in an art library and then give it
away to your entire industry, including your competitors.
Since its inception, Cisco has given away its art library.
The company wanted its own representations of a net-
work to be the industry standard.
Notice how the isometric icons in these two samples can be con-
nected with horizontal or diagonal lines and still look right. These
isometric illustrations provide enormous flexibility when it comes
to arrangement.
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