58 slide:ology
Now that you’ve seen the building blocks for abstract and realistic concepts,
you’ll look at how to build them into a complex concept. Complex concepts
can be communicated by connecting more than one diagram type. In the
Silicon Valley, there are many presenters who need to explain software
structures, web applications, and other invisible concepts visually. On the
facing page is a concept sketch of a data warehouse solution that the cus-
tomer called a “marketecture” diagram. It needed to show how the products
and process work together like a “system.”
A system similar to the one shown is a good way to represent elaborate and
complex relationships. System diagrams can also show how things work or
where things are. When presenting these complex relationships, remember
that you want your audience to process one idea at a time—so this type of
diagram needs to build over time.
Making Diagrams Work Together
Cluster
Enclosed
1
Radiate
With a core
2
Radiate
From a point
3
Cluster
Enclosed
4
Structure
Layers
5
Radiate
From a point
6
Flow
Convergent
7
Creating Diagrams 59
Here are the results of
combining the seven
abstract diagrams on
the opposite page with
realistic concepts.
Person
Software
Data &
Devices
ABSTRACT CONCEPTSREALISTIC CONCEPTS
1
2
3
4
5
6
7
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