- Contents
- Foreword
- Brief History of Visual Aids
- Introduction
- Chapter 1. Creating a New Slide Ideology
- Don’t Commit Career Suislide
- A Case for Presentations
- So Where Do You Begin?
- Case Study: Mark Templeton Communication Pays Off
- The Presentation Ecosystem
- World Class Presentations Require Time and Focus
- Responding to Audience Needs
- How Do You Define Your Audience?
- Case Study: Rick Justice Creating Great Presence
- Case Study: ZS Associates An Incentive to Communicate Clearly
- Chapter 2. Creating Ideas, Not Slides
- Chapter 3. Creating Diagrams
- Chapter 4. Displaying Data
- Chapter 5. Thinking Like a Designer
- Chapter 6. Arranging Elements
- Placement of Elements Creates Meaning
- Contrast: Identifying the Main Point Quickly
- Flow: Ordering How the Information Is Processed
- Hierarchy: Seeing Relationships Between Elements
- Unity: Sensing the Structure of Information
- Case Study: Adobe Controlling Elements with a Grid
- Proximity: Perceiving Meaning from Location
- Whitespace: Getting Visual Breathing Room
- Finding Beauty in the Design Around You
- Chapter 7. Using Visual Elements: Background, Color, and Text
- The Ingredients of a Great Slide
- Background
- Backgrounds Are a Surface for Digital Assets
- Traversing Flatland and Dimensions
- Creating a Sense of Space
- Determining the Light Source
- Color
- About the Color Wheel
- Using the Power of Color
- Choosing Your Colors
- Using Industry Color Palettes
- Assembling a Color Palette
- Case Study: BzzAgent Limiting an Energetic Palette
- Text
- Dissecting a Font
- How Many Words Should Be on a Slide?
- Typesetting
- Typesetting a Block of Text
- Obeying Gun Laws and Bullet Laws
- Validating Your Font Size
- Playing Text Animations as the Audience Enters
- Chapter 8. Using Visual Elements: Images
- Assembling an Image System
- Photography Establishing a Photographic Family
- Case Study: School District Fun with a Focus
- Taking Your Own Photos
- Illustrations Using the Personality of Lines
- Creating an Illustration Library
- Illustrating Complex Stories
- Stylizing Diagrams and Illustrations
- Case Study: Dr. Mike Magee Home Is Where Our Health Is
- Case Study: Incorporating Video Presentation as Punishment
- Chapter 9. Creating Movement
- Designing Time-Based Scenes
- Planning Animations
- Animating Serves a Purpose
- Taking Lessons from the Movies
- Making Objects Move and Change
- Creating Scenes, Not Slides
- Case Study: Guerrino De Luca More Than the Sum of Its Parts
- Brainstorming Meaningful Metaphors
- Case Study: Rare All the World’s a Stage
- Avoiding Visual Vertigo
- Chapter 10. Governing with Templates
- Chapter 11. Interacting with Slides
- The Power of Constraints
- Constraining the Text
- Reducing Text on a Slide
- Navigating Through Your Message An Interview with Bill McDonough
- Constraining the Length
- Case Study: Pecha Kucha Mapping It Out
- Constraining the Projector
- All the World’s a Stage
- How Many Slides? Use the 10/20/30 Rule.
- How Many Slides? The Sky Is the Limit.
- How Many Slides? Depends on the Technology.
- To Project or Not to Project
- Case Study: John Ortberg Faith and Flip Charts
- Small Device, Big Impact
- Case Study: Jill Bolte-Taylor A Stroke of Genius—Fewer Slides
- A Call to Relate
- Chapter 12. Manifesto: The Five Theses of the Power of a Presentation
- Index
255
Creating great ideas is what we were born
to do; getting people to feel like they have
a stake in what we believe is the hard part.
Communicate your ideas with strong visual
grammar to engage all their senses and they
will adopt the ideas as their own.
Spread Ideas and
Move People
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