- Contents
- Foreword
- Brief History of Visual Aids
- Introduction
- Chapter 1. Creating a New Slide Ideology
- Don’t Commit Career Suislide
- A Case for Presentations
- So Where Do You Begin?
- Case Study: Mark Templeton Communication Pays Off
- The Presentation Ecosystem
- World Class Presentations Require Time and Focus
- Responding to Audience Needs
- How Do You Define Your Audience?
- Case Study: Rick Justice Creating Great Presence
- Case Study: ZS Associates An Incentive to Communicate Clearly
- Chapter 2. Creating Ideas, Not Slides
- Chapter 3. Creating Diagrams
- Chapter 4. Displaying Data
- Chapter 5. Thinking Like a Designer
- Chapter 6. Arranging Elements
- Placement of Elements Creates Meaning
- Contrast: Identifying the Main Point Quickly
- Flow: Ordering How the Information Is Processed
- Hierarchy: Seeing Relationships Between Elements
- Unity: Sensing the Structure of Information
- Case Study: Adobe Controlling Elements with a Grid
- Proximity: Perceiving Meaning from Location
- Whitespace: Getting Visual Breathing Room
- Finding Beauty in the Design Around You
- Chapter 7. Using Visual Elements: Background, Color, and Text
- The Ingredients of a Great Slide
- Background
- Backgrounds Are a Surface for Digital Assets
- Traversing Flatland and Dimensions
- Creating a Sense of Space
- Determining the Light Source
- Color
- About the Color Wheel
- Using the Power of Color
- Choosing Your Colors
- Using Industry Color Palettes
- Assembling a Color Palette
- Case Study: BzzAgent Limiting an Energetic Palette
- Text
- Dissecting a Font
- How Many Words Should Be on a Slide?
- Typesetting
- Typesetting a Block of Text
- Obeying Gun Laws and Bullet Laws
- Validating Your Font Size
- Playing Text Animations as the Audience Enters
- Chapter 8. Using Visual Elements: Images
- Assembling an Image System
- Photography Establishing a Photographic Family
- Case Study: School District Fun with a Focus
- Taking Your Own Photos
- Illustrations Using the Personality of Lines
- Creating an Illustration Library
- Illustrating Complex Stories
- Stylizing Diagrams and Illustrations
- Case Study: Dr. Mike Magee Home Is Where Our Health Is
- Case Study: Incorporating Video Presentation as Punishment
- Chapter 9. Creating Movement
- Designing Time-Based Scenes
- Planning Animations
- Animating Serves a Purpose
- Taking Lessons from the Movies
- Making Objects Move and Change
- Creating Scenes, Not Slides
- Case Study: Guerrino De Luca More Than the Sum of Its Parts
- Brainstorming Meaningful Metaphors
- Case Study: Rare All the World’s a Stage
- Avoiding Visual Vertigo
- Chapter 10. Governing with Templates
- Chapter 11. Interacting with Slides
- The Power of Constraints
- Constraining the Text
- Reducing Text on a Slide
- Navigating Through Your Message An Interview with Bill McDonough
- Constraining the Length
- Case Study: Pecha Kucha Mapping It Out
- Constraining the Projector
- All the World’s a Stage
- How Many Slides? Use the 10/20/30 Rule.
- How Many Slides? The Sky Is the Limit.
- How Many Slides? Depends on the Technology.
- To Project or Not to Project
- Case Study: John Ortberg Faith and Flip Charts
- Small Device, Big Impact
- Case Study: Jill Bolte-Taylor A Stroke of Genius—Fewer Slides
- A Call to Relate
- Chapter 12. Manifesto: The Five Theses of the Power of a Presentation
- Index
253
They didn’t come to your presentation to
see you. They came to find out what you can
do for them. Success means giving them a
reason for taking their time, providing content
that resonates, and ensuring it’s clear what
they are to do.
Treat Your Audience
as King
-
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