28
Great inventions combine new technology with wide-
spread applicability. In the case of the Post-It, a scientist
at 3M applied low tack adhesive to paper and used it to
mark his hymnal for choir practice at church. That’s how
this favorite brainstorm medium was born.
Sticky notes allow ideas to be captured,
sorted, and re-arranged as needed.
When generating ideas, one idea per sticky note is pref-
erable. And use a Sharpie. The reason? If it takes more
space than a Post-It and requires more detail than a
Sharpie can provide, the idea is too complex.
Innovating with Sticky Notes
T!P
When brainstorming, don’t settle
for the first solution. Think through
multiple alternatives. Don’t be stingy
with the sticky notes.
Simplicity is the essence of clear communication.
Additionally, sticky notes make it easy to re-order
content until the structure and flow feel right. On the
other hand, many people prefer a more traditional
storyboarding approach, preferring to linearly artic-
ulate detailed ideas. That’s fine, too. The point is not
to prescribe exactly how to work, but to encourage
you to generate a lot of ideas and to do so quickly.
For other ideas in content development methodolo-
gies, check out Decker Communication’s grid at
www.decker.com and Cliff Atkinson’s Beyond Bullet
Points at www.beyondbullets.com.
Creating Ideas, Not Slides 29
Whatever your brainstorming method, remember the following guidelines:
After you’ve created an enormous
amount of ideas, classify them,
challenge them, and filter them
down to a core set of meaningful
ideas that will resonate.
© 1997-2006 Infinite Innovations Ltd. All rights reserved. www.brainstorm.co.uk.
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