Title placed here
• Major Bullet number 1
• Sub-bullet number 1
• Sub-bullet number 2
• Major Bullet number 2
• Sub-bullet number 1
• Sub-bullet number 2
Title placed here
• Insert your bullet line
• Insert your bullet line
• Insert your bullet line
• Insert your bullet line
148 slide:ology
Typesetting a Block of Text
Paragraph spacing determines the gap between blocks of
text. In the case of bullet points, each bullet is considered
a new paragraph, whereas a second line in a bullet is not.
Can you see that just above this line of text, the space is
larger than the type within the paragraph? Line spacing is
the space between lines within a paragraph. Holding down
the Shift key and then pressing Return (called a soft return)
creates line spacing, whereas pressing the Return key alone
(called a hard return) will give you paragraph spacing.
Bullets
Notice the paragraph spacing between each
bullet paragraph.
Sub–bullets
If you insist on using them, they should be spatially
associated with the primary bullet. Notice how
there’s a larger space between the sub–bullet and
next major bullet. That’s paragraph spacing.
“The typographer must analyze
and reveal the inner order
of the text, as a musician must reveal
the inner order of the music he
performs.”
Robert Bringhurst
Adjusting the text box creates a straighter rag and removes
the widow.
In typesetting terms,
a widow is a single
word by itself at the
end of a paragraph
(in this case it is the
word “performs”).
“The typographer must analyze and
reveal the inner order of the text,
as a musician must reveal the inner
order of the music he performs.”
Robert Bringhurst
Using Visual Elements: Background, Color, and Text 149
The above text is aligned left. The rag is the
shape that the text makes on the nonaligned
side (in this case the right side). Look at the
shape and determine if it has a distracting
shape. In this case the word “reveal” sticks
out too much, and the word “performs” in
the last line is a widow. Usually all can be
fixed easily by making a minor adjustment
to the width of the text block, making manual
line breaks with a soft return, or both.
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