204 slide:ology
When more than one person generates
presentations for an organization, a well-
built template system is a must.
Arming Your Workforce
Developing a set of guidelines not only ensures the
preservation of the visual attributes of your brand, it
streamlines the development process. Because so many
people in an organization express the brand in a presen-
tation every day, constraining their design decisions is
good. And in a pinch—say, the night before—when you
have to Frankenstein a deck together at the last minute,
at least the slides will look cohesive. (Whoops, you
didn’t just read that; never start the night before.)
Always remember, employees are
ambassadors of the brand. Their inter-
actions with the industry, clients, and
shareholders keep the brand perpetu-
ally visible. Arming them with the right
tools helps tell a cohesive visual story
and also streamlines their presentation
development process.
Templates increase employee productivity, constrain
exploration, and protect the investment you’ve made
in your brand. You want your clients to have the same
visceral reaction to your presentation that they have to
your products, services, and ad campaigns. Unfortunately,
it’s usually tough for the employees building the slides to
pull that off. But, by developing a well-designed system
of components that employees can build on, you greatly
reduce the need for sophisticated skills.
Additionally, most organizations benefit from central-
izing design decisions with a few individuals, and then
distributing (and rationalizing) those decisions in the
template guidelines.
Governing with Templates 205
Employees contribute
to the impression your
brand leaves. Arm them
with a good template
to steward it well.
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