For a biotech company’s sales event, we created a
theme graphic that was used throughout the venue and
incorporated it into a clean but simple background for
a “walk-in” animation.
154 slide:ology
Many times at large venues it’s nice to have an animation
playing as the attendees fill the room. Often, these “curtain
warmers,” “splash animations,” and “walk-in animations”
feature quotes, trivia, factoids, imagery, video, or what-
ever fits the theme and temperament of your event or
presentation. If produced well, these animations can be
timed to music and incorporate voice-over audio content
as well. They are simple to produce and have just as
much impact as a fancy video.
You can also use these animations the way interstitials
are used on TV—as mini bites of content that play when
filler programming is needed. So at your presentation,
when there’s a break in the session or a cut to another
screen for a demo, these animations fill screen space
when the presenter isn’t projecting slides.
Playing Text Animations as the Audience Enters
Using Visual Elements: Background, Color, and Text 155
This simple animation sequence was
typeset and animated elegantly. Look at
how the “i” in coaching combines with
the “l” in excellence. The second “l” in
excellence attaches to the dot on the “i”
of the word “in.” These subtle typesetting
decisions defined how the animations
were applied.
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