162 slide:ology
Why did most teachers get into education in the first place? It’s
the kids. So why not make kids the focus of a school district’s
grand plan to revitalize their approach to education?
Happy kids, bright colors, and simple compositions set a cheerful
tone while illustrating the goal of the district’s initiative: putting
the fun back into education.
The next step for the designers was to visualize the plan and
make a diagram graphic that would most effectively communicate
the plan. The final graphic depicts students at the center of the
educational process to remind everyone that kids should be the
focus of education, that everything should revolve around them
and their needs.
Case Study: School District
Fun with a Focus
This concentric
diagram is layered
(page 49) and serves
as the touchstone
of the presentation.
Representing students
with the green dot at
the center, teachers
visualize how the new
initiatives revolved
around their charges.
Using Visual Elements: Images 163
Using duotone photographs of energized students as color-coded transition slides reinforced the district’s
positive message and reminded teachers of why they became educators in the first place.
Together, the photography and the information design appealed to teachers, administrators, and district
officials on both intellectual and emotional levels.
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