264
Index
Numbers
10/20/30 rule, 234–235
3-second rule for text, 140
2D backgrounds, 120–121
3D backgrounds, 120–121
3M, 28
A
abstract concepts in diagrams
clusters, 50–51
flow, 46–47
radiate, 52–53
structure, 48–49
action, images for, 78–79
actors on stage, 105
Adobe Systems, 102, 141
agriculture industry color palettes, 134–135
aligned text, 149
Amtrak, 127
analogous color, 130
analytical connections with audience, 249
animations
conservation presentation, 198–199
curtain warmers, 154–155
guidelines, 186–187
metaphors, 196–197
mistakes in, 200–201
object motion and change, 188–189
panoramas, 190–191
planning, 182–183
purpose, 184–185
scenes, 190–193
text, 145
apostrophes (’), 142
Apple, 82, 128, 140–141, 176
Arial font, 143
arrangement in effective slides, 88
arrows for information flow, 96
art libraries, 169
ascenders, 142
aspect ratios, 232
Atkinson, Cliff, 28
attention spans, 226
audience
assisting, 257
color issues, 126–127
credible data slides for, 66
defining, 16–17
needs considerations, 14–15
relating to, 248–249
valuing, 253
B
background
color for, 132, 136
contrast with, 133
in data slides, 72–73
dimensions in, 120–121
light sources, 124–125
overview, 116–117
sense of space in, 122–123
as surfaces, 116, 118–119
Baker, Mitchell, 36–37
bar charts
guidelines, 77
uses, 71
baseline of fonts, 142
Beyond Bullet Points, 28
billboards
fonts on, 143
presentations as, 140
black screens, 231
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