Virus Attack
Virus Defense
170 slide:ology
Sometimes the concepts to be communicated are complex. Its not a
simple task to represent the intricacies of high tech, business, or bio-
tech processes. Such complex diagrams are often called infographics
and have a depth of information.
Each of these illustrations is a system that shows how things work.
It’s best to build and animate these complex stories so the audience
understands the interconnectedness of the various parts over time.
When illustrations get too complex, it is best to bring in a profes-
sional illustrator. Here are some pointers for working with one.
Illustrating Complex Stories
In this pair of illustrations, a computer virus
attacked a kingdom and infected the citizens
of the fortified city. The bottom illustration
shows the IT professional (dressed as a guard)
plugging the hole where the virus entered.
WWW
Successful Handoff
It’s best to tell the illustrators the “story” that you want to say
instead of telling them what to draw. This lets them propose a
solution from a fresh perspective that’s easily digestible for
your audience.
Give Them Time
A complex illustration often requires research, ideation, and cycles
of revision. All three take time. If you are time-strapped and have a
clear vision for the final product, then draw a sketch. It could save
time and money.
Let Them Be Experts
They really do know what works. Listen to them carefully, and trust
their input. Untrained and subjective opinions can derail the outcome
of a project.
Be Decisive
Give clear, objective feedback including that of all stake holders, but
consolidate it into clear non-conflicting directions.
Using Visual Elements: Images 171
Making a complex commerce
transaction look simple isn’t
easy. Placing buyers on one
end and suppliers on the other,
you can see in general terms
how the systems connect and
give real-time data to both.
©Betsy Palay, Hyseq Pharmaceuticals, Inc.
Turning bioinformation into biotherapeutics:
A proprietary biotechnology screening pro-
cess uses a large database to identify human
gene sequences that may be useful in creat-
ing new medicines.
Protein development platform: A human
cell synthesizes, transports, and replaces
important protein molecules. This pathway
may lead to the development of medicines
that treat patients suffering from rare
genetic diseases.
©Betsy Palay, Transkaryotic Therapies, Inc.
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