Using interviews or focus groups

Other forms of requesting user feedback are one-on-one interviews and focus groups. While these are even more time-intensive then open backlogs and public discussions, they also have the benefit of allowing more balanced user selection.

For example, if an application is clearly targeting four different market segments, it can be beneficial to have five focus groups—one for each market segment and an additional one with a mix of those. The first four will allow focusing on the specific needs of each group, while the fifth will incite a lot of discussion and allows getting insight into how different wishes from different groups compare.

Interviews and focus groups are also more suitable for not only getting the feedback but for understanding the reasoning of users. Sitting face to face with users allows exploring their way of reasoning and how they perceive an application.

This concludes the discussion of direct user feedback. In the next section, indirect user feedback is discussed.

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