1. Persist user persona settings across Horizon client sessions and enforce Windows and application settings as required.
2. Used with non-persistent desktops to provide a persistent-like experience.
3. UEM provides far more capabilities for customizing desktops and is far more efficient than Horizon Persona Management.
4. Folder redirection, implement custom Windows registry entries, and configure user profile options.

5. Settings that should be implemented using Windows default profiles, user files, and settings that are not persisted across Horizon client sessions.
6. Easy Start.