Retail is one of the fields where AR offers a wider range of possibilities, from satisfying and engaging the consumer in order to reduce returned products, to linking products with social media or personalizing the shopping experience. Some examples of this include trying products before buying them so that users can visualize clothes, shoes, glasses, or even makeup over themselves before actually buying the products. By doing this, they can see how a product such as a piece of furniture, art, or even wall paint looks on their homes with AR.

Other examples include seeing extra information about a product, such as comments and reviews, before buying a product, receiving geopositioned information and discounts from the stores on it, and in supermarkets or big stores, orienting customers through sections to the product they want.