The thing that's attractive about AR is the visual content it displays over the real world. That makes this technology perfect for enhancing traveling experiences, from showing skyline information to making animals in a museum come to life or even translating signs and guides in real-time. Some of the most common uses of AR in tourism include serving as a live guide in the streets of a new city, where a user can go around the city while the AR app is showing them where the most interesting points to see are; showing attractions and points of interest (POIs) over a map when a user points at a map with the camera; giving all kinds of extra information on paintings, sculptures, or monuments so that when a user points at a painting it can show a video about the author, the place and time where it was painted, or even make it come to life in a 3D simulation. Apart from all these experiences, when AR is combined with other immersive technologies, such as virtual worlds or 360º videos, the experience goes one step ahead, allowing users to visit several places at the same time (for example, in a museum network, while visiting one of them, to be able to virtually visit the others).

In this section, we have looked at several examples of how we can use AR for very different fields, from visualizing a prototype before building it, to attracting customers or adding value to art pieces. Now, you have a better understanding of the possibilities AR offers in the world of enterprises and how to apply it according to the needs of each sector.