About the authors

Jorge R. López Benito is a tech entrepreneur passionate about emerging and exponential technologies with more than 10 years of experience in researching and building Augmented Reality (AR), Virtual Reality (VR), and Artificial Intelligence (AI) products. In 2010, he became the co-founder and CEO of CreativiTIC, which focused on the research of disruptive technologies, new business models, and market innovation trends. He has been involved in several R&D projects throughout his career, including FP7 and H2020 European projects, and because of that, he was named as a Key Innovator in AR & Deep Learning Technologies by the European Commission; whom he also supports as an independent expert on interactive technologies to explore emerging trends and identify opportunities for impact across the industries, and also as a Jury Member at the European Innovation Council (EIC) Accelerator.

https://www.linkedin.com/in/jrlopezbenito/

 

 

Enara Artetxe González is the co-founder and CTO of CreativiTIC, a company dedicated to Mixed Reality (MR) technologies. With a bachelor's degree in telecommunications engineering, she has been working with Augmented Reality (AR) and Virtual Reality (VR) technologies for more than 10 years, developing innovative solutions for desktop, mobile, web, and head-mounted display (HMD) platforms in fields such as industry, healthcare, and education. She has participated in several R&D projects including FP7 and H2020 European research projects, and because of that, she was named as a Key Innovator in AR & Deep Learning Technologies by the European Commission. She actively supports vocational actions to involve girls in science and technology through STEAM methodologies.

https://www.linkedin.com/in/eartetxe/

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