Chapter 1: Exposing Your Content
Understanding the Three C's of the Social Web
Making It Easy for Users to Share Your Content
Determining Where You Need to Participate
Leveraging Twitter for Social-Media Success
Chapter 2: Creating a Social-Media Listening Hub
Exploring Reasons for a Social-Media Listening Hub
Exploring Different Listening Tools
Creating Your Own Personal Monitoring Mix
Editing the Dashboard to Create a Listening Post
Chapter 3: Understanding Analytics
Understanding the Importance of Analytics
Exploring the Options to Track Data
Understanding Key Analytics Terminology
Signing Up and Installing Google Analytics on Your WordPress Site
Chapter 4: Search Engine Optimization
Understanding the Importance of Search Engine Optimization
Outlining the Advantages That WordPress Presents for SEO
Understanding How Search Engines See Your Content
Optimizing Your Blog under the Hood
Creating Search Engine Strategies
Chapter 5: Exploring Popular SEO Plugins
Exploring Must-Use Plugins for SEO Best Practices
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