We have invested a great deal of work ­creating the fifth edition of Better Business to give students and instructors a powerful learning and teaching tool that captures the evolving issues and ­opportunities of business. Enhancements for the fifth ­edition follow:

• The format of each chapter has been modified to highlight the learning objectives in the chapter opener, at the beginning of each section, and in the chapter review.

• One of the most significant shifts in the business environment since the first edition of Better Business is the explosive growth of social media in all parts of business. The fifth edition of Better Business continues to feature social media strategies and technologies in more than 85 percent of its chapters as well as significant updates to the technology chapter.

• All of the end-of-chapter materials have been reviewed, and we have modified up to 25 percent of these materials to include the most recent events and trends in the business environment. The fifth edition of Better Business provides instructors with wide-ranging choices for discussion topics, assessment questions, and group activities that cover the most current and timely topics in the business community, such as major economic shifts, changes in technologies, and ever-increasing globalization.

• All of the time-sensitive material has been updated. Stories and examples from the previous editions that have continued to evolve have been updated and placed in the most current context. Timely examples have replaced older material, continuing to give Better Business an up-to-date feel that resonates with students.

• Feedback from the previous editions of Better Business indicated that the “The List” feature in each chapter not only interested students but also pushed them to go more deeply into the body of the text. For the fifth edition, we updated these lists, adding new ones where appropriate that reflect current market trends, with a focus on selecting topics that appeal to students.

• The fifth edition also includes new or revised boxed features in many chapters with topics such as Volkswagen’s Emissions Falsification, Berkshire Hathaway’s Highest Priced Stock, the Madoff Ponzi scheme, Keurig’s monopolistic market presence, Patagonia’s corporate responsibility, Augmented Reality, Hard Lessons of Social Media, Dove’s Real Beauty advertising campaign, and Advertising and child obesity.