Hint: The cover sheet should include the following:
Basic company information (name, address, phone number, and web address)
The company logo
Contact information of the owner(s) and any officers (names, titles, addresses, phone numbers, and e-mail addresses)
The date the business plan was created
The name(s) of those who prepared the plan
Hint: The table of contents should include the headings of each section and the page number of the first page of each section. All pages in the document should be numbered.
The name of your business
Where your business will be located
The mission of your business
The product or service you are selling
Who your ideal customers are
How your product or business will stand out in the crowd
Who the owners of the business are and what experience they have
An overview of the future prospects for your business and industry
An overview of the amount and uses of required initial financing
Hint: You’ve already answered these questions, so what you need to do is put the ideas together into a “snapshot” format. The executive summary is a sales pitch; it’s an investor’s first impression of your idea. Ultimately, you’re enticing a reader to want to read more. If investors don’t get excited about your business and the prospects of success from reading the executive summary, they’ll stop reading and most likely not consider the plan. Therefore, as with all parts of the plan, write in a clear and professional way but be compelling about your business.
Note: Once you have created the cover sheet, the table of contents, and the executive summary, move these sections to the beginning of your business plan, with the cover sheet as the very first element.
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