About the Authors xv
Acknowledgments xvi
Reviewers xvii
New to the Fifth Edition xx
Letter from the Authors xxi
Prologue xxii
Part 1 Looking at the Business Environment 2
Chapter 1 Business Basics 2
Chapter 2 Economics and Banking 26
Chapter 3 Ethics in Business 58
Chapter 4 Business in a Global Economy 88
Mini Chapter 1 Business Law 120
Part 2 Starting and Structuring a Business 130
Chapter 5 Small Business and the Entrepreneur 130
Chapter 6 Forms of Business Ownership 162
Mini Chapter 2 Constructing an Effective Business Plan 192
Part 3 Managing a Business and Employees 200
Chapter 7 Business Management and Organization 200
Chapter 8 Motivation, Leadership, and Teamwork 226
Chapter 9 Human Resource Management 252
Chapter 10 Online Business and Technology 282
Chapter 11 Production, Operations, and Supply Chain Management 308
Mini Chapter 3 Business Communications 338
Part 4 Principles of Marketing 348
Chapter 12 Marketing and Consumer Behavior 348
Chapter 13 Product Development, Branding, and Pricing Strategies 380
Chapter 14 Promotion and Distribution 410
Mini Chapter 4 Finding a Job 442
Part 5 Principles of Finance 456
Chapter 15 Financing and Accounting for Business Operations 456
Chapter 16 Investment Opportunities in the Securities Market 496
Mini Chapter 5 Personal Finance 528
Appendix 540
Glossary 549
Index 563
Answer Key 592
3.144.15.154