Sacks, David, 284

safety needs, 229

Safeway, 394

salaries, 265

sales, 198

• business plans, 543–544

sales era, 351

sales force, 421–422

sales law, 125–127

sales promotions, 424–425

Sally Hansen, 385

Salvation Army, 76

Samsung, 67

Sanaria, 77

Sara Lee, 394

Sarbanes-Oxley Act (SOX) (2002), 75, 174, 296, 476–477

SAS, 228

SAS Institute, 266

savings, 497–499

scatter plot, 218

scheduling, 321

Schultz, Howard, 66, 73

Sciarra, Paul, 2

SC Johnson, 381–382

S corporation, 175–178

Scott, Tom, 7

search engine optimization (SEO), 417

search engine optimization specialists, 299

Sears, 395

Sears Holdings, 394

seasonal unemployment, 44

secondary data, 364–365

secondary market, 504

secured bonds, 512–513

secured loans, 464

securities, 468

Securities and Exchange Commission (SEC), 74, 120, 173, 183, 467, 501, 503, 512

Securities Investor Protection Corporation (SIPC), 508

security, 20

• technology, 293–297

selective distribution, 431

self-financing, 463

Seligman, Martin, 62

selling agents, 430

selling process, 422

semicontrolled messages, 419

sequencing, 321

serial bonds, 514

serial entrepreneurs, 141

series EE bonds, 513

series I bonds, 513

service-based economy, 310

Service Corps of Retired Executives (SCORE), 151, 199

Service Employees International Union, 274

service industries, 313–314

service marks, 124

service organizations and supply chain management, 330

services, 3, 27

• absolute advantage, 93

• available for purchase, 31

• business plans, 543

• consumer price index (CPI), 42–43

• currency, 31

• finding and training personnel, 197

• government role in, 28–29

• level of competition, 37–39

• pricing, 398–404

• production, 309–311

• resources to produce, 4

Seven Habits model, 245–246

SGL Carbon, 326

Shah, Premal, 284

shareholders, 173

Shark Tank, 134, 155

Sharp, Evan, 2

Shazam, 12

Shell, 66

Sherman Act (1890), 126

Sherman Antitrust Act, 37

Shimizu, Masataka, 238

shortage, 32

short-term financing, 462–464, 481

short-term funding for large companies, 467

short-term interest rates, 50–51

short-term liabilities, 482

short-term loans and grants, 464–465

Siemens, 103

Sierra Club, 353

Silberman, Ben, 2

Silbert, Mimi, 141

Simplified Employee Pension Individual Retirement Arrangement (SEP IRA), 537

simulation training, 261

simultaneous engineering, 319

Singer Sewing Machines, 143

Sirius Satellite Radio, 40, 182

Sirius XM Radio, 40, 59

situational analysis, 366

situational ethics, 60

situational influences, 371

Six Sigma, 220, 326

60 Minutes, 75

skilled labor, 316

Skilling, Jeffrey, 75

Skype, 344

Slide, 284

SlideShare, 257

Small Business Administration (SBA), 131–132, 192, 199

• Office of Advocacy, 133

• Service Corps of Retired Executives (SCORE), 151

small businesses, 15

• advisory board, 152

• banks lending money to, 464

• business incubators, 151–152

• business plan, 149–150

• consumers, 133

• control, 134

• cooperative relationships with larger companies, 133

• economy and, 131–133

• enterprise zones, 152

• excessive debt accumulation, 148–149

• financial independence, 134

• financing, 152–155, 462–466

• flexibility, 134

• grants, 465

• green industry, 133

• help for, 150–152

• innovation, 132–133

• jobs, 132

• Kickstarter business, 153

• minorities, 133

• mission statement, 149

• naming, 135

• nonbank lenders, 464–465

• owner’s roles, 152

• partners, 152

• personal sacrifices, 149–150

• poor fiscal management, 149

• product or service not offered, 134

• reasons for starting, 134–135

• risks, 148–152

• short-term financing, 462–464

• short-term loans and grants, 464–465

• social funding, 465–466

• support services, 151–152

• technology, 132–133, 135–136

• training, 151

• unemployment, 134–135

• workforce, 133

small business investment company (SBIC) program, 155

small-cap funds, 519

Snapchat, 135, 361

snob effect, 402

social audit, 69–70

social class, 370

social entrepreneurs, 141

social environment, 8–10, 19, 362

social funding, 465–466

Social Intelligence, 257

social intrapreneurs, 141

socialism, 29

socially responsible investing (SRI), 72

social media, 135–136

• advertising, 417

• consumer input on products, 387

• crowdsourced funding, 299–300

• ethics, 63

• jobs, 299

• manufacturing, 314

• market research, 365

• monitoring business, 298–299

• privacy, 257

• problems with, 362

• promoting products, 425–426

• secondary data, 364

• starting and funding new businesses, 299–300

• strategy for use, 198

• technical support services, 299

• time management, 205

• useful information, 299

• viral marketing, 425

Social Media Command Center, 298

social media copywriters, 299

Social Media Governance, 257

social media managers, 299

social media marketing specialists, 299

social media strategist, 299

social media tools, 244

social networking

• changing business, 298

• corporate social responsibility (CSR), 71

social networking sites, 7, 256–257, 287

social networks and venture capital, 471

Social Security, 8, 9, 44

societal marketing, 352

society

• laws, 61

• marketing benefits, 353

sociocultural challenges, 110–111

sociocultural influences, 370

socioeconomic factors, 109

Solar City, 77

Sole Brother Custom Sneakers, 20

Solectron Corp., 325

sole proprietorships, 178

• advantages and disadvantages, 164–166

• corporate records, 164

• dependent on owners, 172

• ease of establishing, 163, 164

• employees, 164

• employer identification number (EIN), 164

• financial sacrifices, 166

• financing, 166

• investments, 166

• versus partnerships, 168

• personal liability, 165–166

• selling, 166

• starting, 163–164

• taxes, 166, 173

• tax returns, 164

Sony, 14, 67

Sony Pictures Entertainment, 295

Southwest Airlines, 215, 239, 386–387

sovereign wealth funds (SWFs), 107

SpaceX, 240, 284

span of control, 212

specialized industry portals, 286

specialized professional services, 390

specialty distributors, 429

specialty goods and services, 389

Spiegel, Evan, 135

Spoke, 256

Sprinkles Cupcakes, 135

Sprint, 39

spyware, 294

Square, 284

Squarespace, 134

SRI International, 103

staff departments, 215

staffing, 253–257

Staggers Rail Act (1980), 127

standardized products, 102

Standard & Poor’s, 469, 514, 516

• 500 Composite Index (S&P 500), 510

Staples, 126, 183

Starbucks, 36, 73, 137, 392, 393

• “Shared Planet” progress plan, 78

state laws, 16, 18

statement of cash flows, 459, 479, 487–489

statistical process control (SPC), 325

statistical quality control (SQC), 325

statutory laws, 120

Staw, Barry, 241

Stephenson, Mary, 76

Stephenson, Richard, 76, 79

Sterling, Donald, 420

Stern, Howard, 40, 59

Stewart, Martha, 501

stock book solution, 323

stockbrokers, 506–508

stock certificate, 471

stock exchange, 507

stockholders, 173

stock mutual funds, 519

stock options, 265

stocks, 468, 471

• advantages and disadvantages, 471

• bear market, 511

• blue chip stocks, 505

• bull market, 511

• buying and selling, 506–507

• buying on margin, 508

• common stock, 504

• cyclical stocks, 505

• defensive stocks, 505

• dividends, 504

• economy, 506

• foreign companies, 508

• fundamentals, 506

• growth stocks, 505

• income stocks, 504

• index, 510

• influencing prices of, 508–509

• initial public offering (IPO), 471, 503–504

• investment bankers, 503

• investor behaviors, 509

• over-the-counter (OTC) stocks, 507

• past performance, 506

• preferred stock, 504

• primary market, 503–504

• prospectus, 503

• published analyses, 506

• S corporation, 177

• secondary market, 504

• selecting, 505–506

• setting goals, 506

• stockbrokers, 506–508

• stock exchange, 507

• stock market index, 510–511

• trading, 507–508

• underwriter, 503

• value stocks, 505

Stonecipher, Harry C., 63–64

storage warehouses, 434

store brand, 395

strategic alliances, 104, 105

strategic planning, 206–207

Strauss, William, 241–242

streaming video, 6–7

strength-based management, 232–233

strict liability, 122

strikebreakers, 275

strikes, 274–275

strong dollar, 106, 109

structural unemployment, 43–44

substitute goods, 35, 37

Subway, 5–6, 153, 354, 432

Sunny Fresh Foods, Inc., 325

suppliers

• credit to small businesses, 463

• number of, 36–37

• selecting, 328–329

supply, 31–32, 35–37

supply chain management, 329–330

supply chains, 16–17, 328

supply curve, 32

support goods, 389

support personnel, 422

surplus, 32

SWOT (strengths, weaknesses, opportunities, threats) analysis, 208–209

synergy, 182

systems of ethical conduct, 59–60