Ethics and Corporate Social Responsibility
by Kendall Martin, Mary Anne Poatsy, Michael R. Solomon
Better Business, 5/e
- with MyBizLab®
- Better Business
- Dedication
- Brief Contents
- Contents
- About the Authors
- Reviewers
- New to the Fifth Edition
- Letter from the Authors
- Prologue The 10 Easy Steps for Better Business Success
- Better Business
- Part 1 Looking at the Business Environment
- Chapter 1 Business Basics
- Objectives
- Objective 1-1 The Business Landscape
- Objective 1-2 Common Business Challenges and Opportunities
- Objective 1-3 Types of Businesses
- Objective 1-4 Taking Business Personally
- Chapter 1 Summary
- Key Terms
- Self Test: Multiple Choice
- Team Time
- Ethics and Corporate Social Responsibility
- Web Exercises
- References
- Chapter 2 Economics and Banking
- Objectives
- Objective 2-1 The Basics of Economics
- Objective 2-2 Determining Price: Supply and Demand
- Objective 2-3 Degrees of Competition
- Objective 2-4 Economic Indicators
- Objective 2-5 Government and the Economy
- Chapter 2 Summary
- Key Terms
- Self Test: Multiple Choice
- Team Time
- Ethics and Corporate Social Responsibility
- Web Exercises
- References
- Chapter 3 Ethics in Business
- Objectives
- Objective 3-1 Ethics: The Basics
- Objective 3-2 Personal Ethics Meets Business Ethics
- Objective 3-3 Corporate Social Responsibility
- Objective 3-4 Dangers of a Weak Ethical Focus
- Objective 3-5 Business Opportunities Created by Ethical Needs
- Objective 3-6 How Businesses Develop an Ethical Environment
- Chapter 3 Summary
- Key Terms
- Self Test: Multiple Choice
- Team Time
- Ethics and Corporate Social Responsibility
- Web Exercises
- References
- Chapter 4 Business in a Global Economy
- Objectives
- Objective 4-1 What Is Globalization?
- Objective 4-2 International Trade
- Objective 4-3 Free Trade and Protectionism
- Objective 4-4 Conducting Business Internationally
- Objective 4-5 International Business: Economic Factors and Challenges
- Objective 4-6 Creating Successful International Businesses
- Chapter 4 Summary
- Key Terms
- Self Test: Multiple Choice
- Team Time
- Ethics and Corporate Social Responsibility
- Web Exercises
- References
- Mini Chapter Chapter 1 Business Law
- Chapter 1 Business Basics
- Part 2 Starting and Structuring a Business
- Chapter 5 Small Business and the Entrepreneur
- Objectives
- Objective 5-1 Small Business: The Mainstream of the American Economy
- Objective 5-2 Entrepreneurs and the American Dream
- Objective 5-3 Buying Franchises and Existing Businesses
- Objective 5-4 The Risks of Small Businesses and Where to Get Help
- Objective 5-5 Financing Considerations
- Chapter 5 Summary
- Key Terms
- Self Test: Multiple Choice
- Team Time
- Ethics and Corporate Social Responsibility
- Web Exercises
- References
- Chapter 6 Forms of Business Ownership
- Objectives
- Objective 6-1 Sole Proprietorships
- Objective 6-2 Partnerships
- Objective 6-3 Corporations
- Objective 6-4 Not-for-Profit and Cooperatives
- Objective 6-5 Mergers and Acquisitions
- Chapter 6 Summary
- Key Terms
- Self-Test: Multiple Choice
- Team Time
- Ethics and Corporate Social Responsibility
- Web Exercises
- References
- Mini Chapter Chapter 2 Constructing an Effective Business Plan
- Chapter 5 Small Business and the Entrepreneur
- Part 3 Managing a Business and Employees
- Chapter 7 Business Management and Organization
- Objectives
- Objective 7-1 The Foundations of Management
- Objective 7-2 The Functions of Management: Planning
- Objective 7-3 The Functions of Management: Organizing
- Objective 7-4 The Functions of Management: Controlling
- Chapter 7 Summary
- Key Terms
- Self Test: Multiple Choice
- Team Time
- Ethics and Corporate Social Responsibility
- Web Exercises
- References
- Chapter 8 Motivation, Leadership, and Teamwork
- Chapter 9 Human Resource Management
- Objectives
- Objective 9-1 Human Resource Management
- Objective 9-2 Training and Evaluating Employees
- Objective 9-3 Compensating, Scheduling, Promoting, and Terminating Employees
- Objective 9-4 Managing Workplace Diversity
- Objective 9-5 Labor and Union Issues
- Chapter 9 Summary
- Key Terms
- Self Test: Multiple Choice
- Team Time
- Ethics and Corporate Social Responsibility
- Web Exercises
- References
- Chapter 10 Online Business and Technology
- Chapter 11 Production, Operations, and Supply Chain Management
- Objectives
- Objective 11-1 The Production of Goods and Services
- Objective 11-2 Production Management
- Objective 11-3 Operations Planning and Management
- Objective 11-4 Operations Control
- Objective 11-5 Suppliers and Supply Chain Management
- Chapter 11 Summary
- Key Terms
- Self Test: Multiple Choice
- Team Time
- Ethics and Corporate Social Responsibility
- Web Exercises
- References
- Mini Chapter Chapter 3 Business Communications
- Chapter 7 Business Management and Organization
- Part 4 Principles of Marketing
- Chapter 12 Marketing and Consumer Behavior
- Objectives
- Objective 12-1 Marketing Fundamentals
- Objective 12-2 Marketing Tactics
- Objective 12-3 The Marketing Environment
- Objective 12-4 Marketing Research and Planning
- Objective 12-5 Consumer Behavior
- Chapter 12 Summary
- Key Terms
- Self Test: Multiple Choice
- Team Time
- Ethics and Corporate Social Responsibility
- Web Exercises
- References
- Chapter 13 Product Development, Branding, and Pricing Strategies
- Objectives
- Objective 13-1 New Product Development
- Objective 13-2 Modifying Existing Products and Product LinesModifying Existing Products and Product Lines
- Objective 13-3 Branding
- Objective 13-4 Pricing Goods and Services
- Chapter 13 Summary
- Key Terms
- Self Test: Multiple Choice
- Team Time
- Ethics and Corporate Social Responsibility
- Web Exercises
- References
- Chapter 14 Promotion and Distribution
- Objectives
- Objective 14-1 Promotion and the Promotional Mix
- Objective 14-2 Advertising and Public Relations
- Objective 14-3 Personal Selling and Sales Promotion
- Objective 14-4 Distribution: Marketing Intermediaries
- Chapter 14 Summary
- Key Terms
- Self Test: Multiple Choice
- Team Time
- Ethics and Corporate Social Responsibility
- Web Exercises
- References
- Mini Chapter Chapter 4 Finding a Job
- Chapter 12 Marketing and Consumer Behavior
- Part 5 Principles of Finance
- Chapter 15 Financing and Accounting for Business Operations
- Objectives
- Objective 15-1 Financial Management
- Objective 15-2 Financing Small Business Activities
- Objective 15-3 Financing Big Business Activities: Debt and Equity
- Objective 15-4 Accounting Functions
- Objective 15-5 Financial Statements
- The Balance Sheet
- Assets
- Liabilities
- Owners’ Equity
- Analyzing a Balance Sheet
- Balance Sheet Ratios
- Income Statements
- Revenue
- Cost of Goods Sold
- Operating Expenses
- Analyzing Income Statements
- Income Statement Ratios
- Statement of Cash Flows
- Components of a Statement of Cash Flows
- Analyzing a Statement of Cash Flows
- Chapter 15 Summary
- Key Terms
- Self Test: Multiple Choice
- Team Time
- Ethics and Corporate Social Responsibility
- Web Exercises
- References
- Chapter 16 Investment Opportunities in the Securities Market
- Objectives
- Objective 16-1 Investment Fundamentals
- Objective 16-2 Investing in Stocks
- Objective 16-3 Investing in Bonds
- Objective 16-4 Mutual Funds and Other Opportunities
- Chapter 16 Summary
- Key Terms
- Self Test: Multiple Choice
- Team Time
- Ethics and Corporate Social Responsibility
- Web Exercises
- References
- Mini Chapter Chapter 5 Personal Finance
- Do You Need Tools to Help Manage Your Money?
- Creating a Financial Plan
- Managing Your Personal Credit
- Car Considerations
- Taxes
- Chapter 15 Financing and Accounting for Business Operations
- Business Plan Project Appendix
- Part 1. Introduction
- Part 2. The Company and Management Team
- The Mission Statement
- Mission Statement
- Ethical Issues
- Social Responsibility
- Industry Profile
- Industry Description
- Opportunities and Threats
- Company Profile and Strategy
- Business Goals
- Company Strengths
- Raw Materials and Supplies
- Anticipated Challenges and Planned Responses
- Anticipated Challenges
- Planned Responses
- The Management Team
- Management
- Organization Chart
- Part 3. Marketing
- Part 4. The Financials
- Part 5. The Finishing Touches
- Glossary
- Index
- Answer Key
- Chapter 1 Business Basics
- Chapter 2 Economics and Banking
- Chapter 3 Ethics in Basics
- Chapter 4 Business in a Global Economy
- Chapter 5 Small Business and the Entrepreneur
- Chapter 6 Forms of Business Ownership
- Chapter 7 Business Management and Organization
- Chapter 8 Motivation, Leadership, and Teamwork
- Chapter 9 Human Resource Management
- Chapter 10 Online Business and Technology
- Chapter 11 Production, Operations, and Supply Chain Management
- Chapter 12 Marketing and Consumer Behavior
- Chapter 13 Product Development, Branding, and Pricing Strategies
- Chapter 14 Promotion and Distribution
- Chapter 15 Financing and Accounting for Business Operations
- Chapter 16 Investment Opportunities in the Securities Market
Ethics and Corporate Social Responsibility
Patagonia and Common Threads Partnership
Patagonia has long been a leader in environmental initiatives. As mentioned in the text, the company took out a full-page ad in major newspapers on Black Friday in 2013 to urge its customers not to buy a jacket from the company unless they really needed it. This action was in keeping with the firm’s initiative to reduce the company’s carbon footprint. The company publishes their actions on The Footprint Chronicles, found on Patagonia’s website. In addition, Patagonia started the Common Threads Partnership, which encourages people to take steps to help the environment by reducing the number of products they use and repairing, reusing, recycling, and reimagining products.
Questions for Discussion
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12-19 Go to Patagonia’s website and look at all the actions the company has taken and is currently pursuing in their efforts to become a responsible company. Briefly summarize their current campaign “The Responsible Economy.”
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12-20 Discuss how Patagonia’s environmental and corporate social responsibility practices drive customer loyalty.
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12-21 In The Footprint Chronicles, the company lists ways other companies can use Patagonia’s strategies to reduce their carbon footprint. Choose a local company or even your college and discuss how you think the organization could implement Patagonia’s practices.
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