References

  1. 1. SC Johnson and Son, Inc., “Most Frequently Asked Questions,” www.oust.com/faq.aspx?oust=airSanitizer.

  2. 2. Michael E. Ross, “It Seemed Like a Good Idea at the Time,” April 22, 2005, www.msnbc.msn.com/id/7209828.

  3. 3. Robert E. Cannon, “A Tutorial on Product Life Cycle,” www.mrotoday.com/progressive/online%20exclusives​/productlifecycle.htm.

  4. 4. Coca-Cola, “List of Coca-Cola Products: Comprehensive Coca-Cola Brand List,” www.thecoca-colacompany.com​/brands/brandlist.html.

  5. 5. GE, “Products & Services Overview: Introduction, Businesses, Categories,” www.ge.com/products_services​/index.html.

  6. 6. Theresa Howard, “Coke Finally Scores Another Winner,” USA Today, October 28, 2007, www.usatoday.com/money​/advertising/adtrack/2007-10-28-coke-zero_N.htm.

  7. 7. “The NRF Top 100 Retailers Are Private Brand Stars,” My Private Brand, July 1, 2010, http://mypbrand.com/2010/07/01/the-nrf-top-100-retailers-are-private​-brand-stars. Copyrighted 2010 NRF Enterprises Inc. 69694-12mcd.

  8. 8. Tom Peters, “The Brand Called You,” August 31, 1997, www.fastcompany.com.

  9. 9. Tiffany & Co., “Welcome to Tiffany & Co.,” www.tiffany.com/About/Default.aspx.

  10. 10. Puma, “PUMA’s New Packaging and Distribution System to Save More than 60% of Paper and Water Annually,” April 13, 2010, http://about.puma.com​/puma%E2%80%99s-new-packaging-and-distribution​-system-to-save-more-than-60-of-paper-and-water​-annually.

  11. 11. “FDA Takes Issue with Cheerios Health Claims,” May 13, 2009, www.msnbc.msn.com/id/30701291.

  12. 12. “The IKEA Product Range: Democratic Design,” http://franchisor.ikea.com/Theikeaconcept/Pages/The-IKEA​-product-range.aspx.

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