Team Time

Forming a Successful Team

A shoe manufacturer wants to diversify its successful product line of hiking boots. The company wants to appeal to young people, a rapidly growing consumer base with increasing amounts of disposable income. The company has decided to give one team almost unlimited resources and freedom to develop a flip-flop sandal for modern, gadget-loving youth.

You need to apply the best-practices principles in team formation to determine the personalities and strengths of each member and assign roles in which the members will be motivated to contribute.

Process

  1. Step 1. Break up into teams of three or four individuals.

  2. Step 2. Begin by deciding what tool you will use to evaluate each member for personality traits, strengths, and weaknesses.

  3. Step 3. Develop a strategy for assessing what work needs to be done and then how your team will assign appropriate responsibilities to each member.

  4. Step 4. How will you evaluate the level of motivation and creativity for the team? What changes can be made if the team’s performance is not adequate?

  5. Step 5. Present your findings to the class for discussion.

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