M-2, M-3 assets, 49

MacDonald, Bob, 13

Macromedia, 183

Madoff, Bernie, 75, 510

maintenance products, 390

make-or-buy decision, 312

Malcolm Baldrige National Quality Awards, 325

management

• behavior outside office, 63–64

• controlling, 216–220

• definition, 201

• employee behaviors, 203

• first-line managers, 203

• middle managers, 203

• mission statement, 207–208

• operational planning, 209

• organizing, 211–216

• planning, 205–211

• security breaches risks, 295–296

• skills, 203–205

• strength-based management, 232–233

• SWOT (strengths, weaknesses, opportunities, threats) analysis, 208–209

• tactical planning, 209

• theories of motivation and, 230

• top managers, 202–203

• vision statement, 207–208

management development programs, 261–262

management information system (MIS), 291

management team, 196–197, 542

managerial accounting, 473–474

managers

• best teams, 243

• code of ethics, 80

• employee motivation, 230

• executive coaches, 262

• leadership, 235

• management development programs, 261–262

• mission statement, 80

• on-the-job training, 261

• terminating employee, 269

• Theory X model, 231

• Theory Y model, 231

• training, 261–262

Manpower, 268

manufacturer/dealer agreements, 127

manufacturers, 314

manufacturers’ agents, 430

manufacturer’s brand, 393–394

manufacturing

• global competition, 310

• global economy, 310–311

• importance, 310

• shutting down plants in U.S., 10–11

• social media, 314

• supply chain management, 329–330

manufacturing facility, 315–318

market analysis, 197

• business plans, 542–543

market-based economy, 6

market economy, 29

market extension merger, 184

marketing

• benefits, 353–354

• business plans, 542–544

• business-to-business (B2B) markets, 373

• consequences of purchase, 355

• consumers, 353–354

• corporate social responsibility (CSR), 68

• criticisms, 354–355

• customer relationship management (CRM), 352

• definition, 349

• economic changes, 361

• employees, 353

• evolution, 350–352

• form utility, 354

• globalization and opportunities, 90

• hidden fees, 355

• integrated marketing communications, 412

• investors, 353

• marketing concept, 351–352

• marketing department, 350

• marketing era, 351–352

• mobile marketing, 417

• not-for-profit organizations, 353

• ownership utility, 354

• personal information misuse, 355

• persons, 353

• place utility, 354

• production era, 350–351

• product life cycle, 383–384

• sales era, 351

• sellers, 353

• society, 353

• tactics, 355–359

• target markets, 367–368

• task utility, 354

• time utility, 354

• viral marketing, 361

marketing concept, 351–352

marketing department, 350

marketing environment, 359–363

marketing era, 351–352

marketing intermediary, 427–430

marketing mix, 356–357

• communication, 358

• competition, 360

• convenience, 358

• cost, 358

• customer, 358

• customer relationships, 359

• development, 382

• implementing, 358–359

• influences and consumer behavior, 371

• place, 356–357

• presenting differently, 357–358

• price, 356–357, 381, 398–404

• product, 356–357, 381

• promotion, 356–357, 359

marketing objectives, 366, 412

marketing online, 283–286

marketing plan, 358, 365–366

marketing process, 358

marketing strategy, 356–357

marketing yourself, 442–448

marketplace competition, 6

market price, 31, 33

market research, 197, 358, 363–365

market risk, 498

markets, 29

• ethical focus, 77–78

• identifying need, 358

• monopolistic competitive market, 401

• monopoly, 402

• oligopoly, 402

• perfectly competitive market, 401

• societal marketing, 352

market segment, 367

market segmentation, 367

market testing, 382–383

Markopolos, Harry, 510

Marx, Karl, 28

Maslow, Abraham, 229

Massachusetts Institute of Technology, 194

mass customization, 312–314

M-1 assets, 48–49

mass production, 312–313

master limited partnership (MLP), 170

mastery, 234

Match, 287

materials handling, 433

materials requirement planning (MRP), 324

matrix organization, 215

Mattel, 104, 109, 123, 312

maturity date, 512

Mayo, Elton, 233

McClelland, David, 229–230

McDonald’s Corporation, 10, 17, 36, 102–103, 122–124, 139, 262, 310–311, 368, 509

McGregor, Douglas, 231

mediation, 274

medical vaccines, 77

Medicare, 8, 44

Meeting Wizard, 205

MeetMe, 140

Mehrabian, Albert, 342

memos, 341

mentors, 262

MERCOSUR, 101

Mercy General Hospital, 203

mergers, 126, 181–185

MESA Products Inc., 325

message, 412

Metro-Goldwyn-Mayer, 182

Miao, Lin, 142

microeconomics, 27

microloans, 465

micropreneurs, 139–140

Microsoft, 8, 37, 40, 78, 104, 127, 141, 182, 262

Mid-America Transplant Services, 325

middleman, 427

middle managers, 203–204, 209

MidwayUSA, 325

Millennials, 241–242

Millennials Rising: The Next Generation (Howe and Strauss), 241

minorities, 9, 133

Mint.com, 528

Minute Maid orange juice, 90

mission statement, 65, 80, 149, 196, 207–208, 540–541

missionstatements.com website, 207

mixed economies, 29–30

Mobil, 183

mobile apps, 301

mobile devices, 136, 300–301, 344

mobile marketing, 135–136, 417

ModCloth, 299

model laws, 125

monetary policy, 47–49

money management, 528, 529–533

money market funds, 518

MoneyStrands.com, 528

money supply, 48–51

monopolies, 38, 40, 126, 402

monopolistic competition, 39

monopolistic competitive market, 401

Moody’s, 469, 514

moral relativism, 59

motivation

• employees, 227–229, 234

• evolution of motivational theories, 233–234

• extrinsic motivators, 230

• intrinsic motivators, 230

• motivational theories in modern workplace, 230–233

• personal motivation, 227

• strength-based management, 232–233

motivational theories, 230–234

Motivation and Personality (Maslow), 229

motivator factors, 230

motivator-hygiene theory, 230

Motorola, 326

MS Analysis Services, 293

multidomestic strategy, 102

multilevel marketing (MLM), 432

multinational enterprises, 10, 17–18, 91–92

municipal bonds, 514

Munroe, Natalie, 345–346

Musk, Elon, 234, 240, 284

mutual funds, 517–520