Gallup Organization, 227

gamification, 261

Gantt, Henry, 321

Gantt charts, 321

The Gap, Inc., 66, 509

Garnier, 8

Gartner, 372

Gates, Bill, 194

gazelles, 141

Genco, 316

General Agreement on Tariffs and Trade (GATT) (1948), 98

General Electric (GE), 90, 108, 207, 220, 310–311, 352, 387, 505

General Food, 398

generally acceptable accounting principles (GAAP), 475, 476

General Motors (GM), 47, 108, 483

general obligation bonds, 514

general partners, 170

general partnership, 169–170, 178

generic brand, 395

genericized trademarks, 396

genetically modified organisms (GMOs), 95

Gen-Xers, 241

geographic segmentation, 367–368

GigaBiter, 133

Gilbreth, Frank, 233

Gilbreth, Lillian, 233

Gizmodo website, 295

Glassdoor.com, 257, 449

global advertisements, 418

global business trends, 91–92

global economy, 310–311

global environment, 362–363

globalization, 10–12, 19–20

• controversy, 11

• definition, 10, 90

• effects of, 90–91

• free trade, 96, 98–101

• global economies, 361

• international businesses, 101–113

• international trade, 93–95

• Internet, 11

• manufacturing, 91

• marketing opportunities, 90

• offshoring, 11

• production, 91

• protectionism, 97

• technological innovations, 91

• trade and investment barriers, 91

• trade barriers, 95–97

• United States, 90

Global Manufacturing Competitive Index, 311

global quality standards, 326–327

global strategy, 102

Gmail, 141, 181

Go!, 296

goals, 206, 208–209

golden parachutes, 270

Goldman Sachs Group Inc., 310, 502, 503

good-neighbor policies, 68–69

Goodnight, Jim, 228

goods, 3, 27

• absolute advantage, 93

• available for purchase, 31

• competition, 37–39

• complementary, 34–35

• consumer price index (CPI), 42–43

• currency, 31

• government, 28–29, 112

• pricing, 398–404

• production, 309–311

• resources, 4

• substitute, 35

goodwill, 147

Goodyear, 108

Google, 8, 40, 78, 112, 132, 135, 140–141, 181–183, 185, 284, 393, 417, 505

Gopman, Greg, 63

government

• accounting, 474–475

• business cycle, 46

• economic policies, 46–51, 109

• female entrepreneurs, 94

• fiscal policy, 46–47

• infrastructure, 94

• intervention over goods, 112

• monetary policy, 47–49

• money supply, 48–51

• private company investments, 94

• promoting technological advances, 94

• public capital, 94

• reserve requirements, 49–50

• role in goods and services, 28–29

• short-term interest rates, 50–51

• spending to stimulate economy, 47

• tariffs, 94

• taxes, 46–47

• trade restrictions, 94

government bonds, 513

Grameen Bank, 299

grants, 154, 465

Grapevine Mall, 136

Great Depression, 50, 351

Great Recession, 47

green movement, 9–10

Greenwald, Robert, 69

gross domestic product (GDP), 41–42, 46, 310

gross profit, 485

gross profit margin, 485, 486

groupthink, 241

growth entrepreneurs, 140–141

growth funds, 519

growth stocks, 505

GTE, 182

Gupta, Rajat, 502