Describe the elements in a promotional mix, and explain the function a promotional mix serves in a promotional campaign.

When Danny Corbett started his food truck business, he thought that being in a location with other food trucks and giving away samples would generate business. Unfortunately, things didn’t turn out as he anticipated the first day. How can Danny create an effective promotional strategy?

Describe the different categories of advertising and the role each of these categories plays in business and society, define public relations, and explain how is it used in the promotional mix.

Monica Garcia and Steven Alvarez have opened their own new interior design business. They have a website and are using Instagram and Facebook to connect with their customers and hear what people are saying about their business. But how can they monitor all the comments made in these social networking sites? Do they need other, more traditional means of advertising? What other advertising options are best for them?

Outline the steps in the personal selling process, and describe the features of sales promotions.

Keith Jefferson works for a trucking company and is giving his first sales pitch alone. When his potential client asks a question about shipping rates, Keith freezes. He has no idea how to answer it. What is personal selling? What traits do good salespeople have?

Describe the various marketing intermediaries, and explain the role each intermediary plays as a part of the distribution channel.

For her modern U.S. literature class, Liv Karlsen needed a book that was on the New York Times “best-seller list. The college bookstore had no more copies. What other sources does Liv have to find her book? Are all distribution processes the same?