Cadbury Schweppes, 80

Cafepress, 313

callable bonds, 514

Calvert Investment Company, 70

Campbell, 397

Cancer Treatment Centers of America (CTCA), 79

capacity planning, 315

capital, 4

capital budget, 459–460

capital flight, 108

capital gain, 500

capital loss, 500

CarChip, 217

Carney, Dan, 192

Carney, Frank, 192

Casalena, Anthony, 134

Case, Stephen, 183

case law, 120

cash-and-carry wholesalers, 429

cash flow, 460–461

cash flow statement, 198

Castro, Fidel, 96

Caterpillar, 311

Cattell 16 PF, 237

cause-and-effect diagram, 218

C corporation, 172, 178

• versus S corporation, 175

CD Radio, 40

cellular layout, 318

censorship, 77–78

CEO Challenges, 138

ceoExpress.com, 286

challenges and opportunities

• competition, 6–7

• globalization, 10–12

• local business, 15–16

• multinational enterprises, 17–18

• national businesses, 16–17

• regional business, 15–16

• social environment, 8–10

• technological changes, 12–14

Chang, Henry, 3, 235

Change to Win Federation, 273–274

Chapter 7 bankruptcy, 128

Chapter 11 bankruptcy, 128

Chapter 13 bankruptcy, 129

Charleston Area Medical Center Health System, 325

Charm, 140

Charter School of San Diego, 325

Chase Community Giving Program, 71

Chase Manhattan Corp, 181

cheating, 67

Chen, Steve, 284

Chick-fil-A, 228–229

chief executive officer (CEO), 174, 202

chief financial officer (CFO), 174, 202, 458

chief information officer (CIO), 202, 289

chief operations officer (COO), 174, 202

China, 111–112

• currency exchange rates, 108

• economic transformation of, 10

• globalization, 90

• low labor costs, 11

• manufacturing, 3, 311

• Wuhan Urban traffic control system, 103

Chiquita, 68

Choosy, 140

Chopourian, Ani, 203

Chroma Technology Corp., 70

chronological résumé, 442

Chrysler, 47

Cisco, 267, 310

Cisco WebEx, 244

Citicorp, 184

Citigroup, Inc., 107, 184

A Civil Action, 68

Civil Rights Act (1964), 128, 258

class-action lawsuits, 123

Clayton Antitrust Act (1914), 126

click fraud, 284

Clif Bar, Inc., 70

Clinton, Bill, 89

closing businesses laws, 128–129

cloud-based storage, 14

cloud computing, 301

CNN, 141

co-brand, 395

Coca-Cola Company, 4, 10, 35, 39, 90, 102, 108, 124, 383, 385, 387, 395

code of conduct, 65

code of ethics, 65, 80

coincident indicators, 41–43

cold calling, 450–451

Cold Stone Creamery, 261

collaborative communication tools, 344–346

collaborative editing, 345

collateral, 464

collective bargaining, 274–275

collective experience, 144

college campus career resources, 451

collision insurance, 536

Comcast, 6

commercial banks, 464

commercialization, 383

commercial paper, 467

common law, 120

Common Market, 99

common stock, 504

communication, 358

• blogs, 345–346

• business letters, 339–340

• collaborative editing, 345

• collaborative tools, 344–346

• e-mail, 342–344

• memos, 341

• oral communication, 342

• podcasts, 346

• texting, 344

• videoconferences, 344–345

• written communication, 342

communism, 28–29

The Communist Manifesto (Marx), 28

community-based models, 287

companies

• annual report, 474

• assessing weaknesses, 366

• bonds, 511–512

• breaking the law and making money, 74–75

• budget, 461

• cleaning house, 75

• code of ethics, 65

• diversity issues, 271–272

• excellence, 74

• integrity, 74

• mergers, 126

• mission statement, 65

• negative publicity, 420

• planning and unexpected events, 210–211

• recovering from ethical lapse, 75–76

• respect, 74

• staying on course, 217

company profile, 196

company strategy, 196

company websites, 286

comparative advantage, 93

compensation, 265–266

competition, 126, 360

• assessing, 197

• consumers, 6

• customer satisfaction, 6–7

• definition, 6

• degrees of, 37–39

• duopolies, 39

• marketplace, 6

• monopolies, 38

• monopolistic competition, 39

• oliogopolies, 39

• partnerships, 8

• perfect competition, 39

• social networking sites, 7

competition-based pricing, 400, 401–402

competitive advantage, 94

competitive environment, 360

complementary goods, 34–35

component parts, 390

compound interest, 497–498, 532

comprehensive insurance, 536

computer-aided design (CAD), 319

computer-aided manufacturing (CAM), 319

computer-integrated manufacturing (CIM), 320

conceptual skills, 203, 204

conglomeration, 184

Congress of Industrial Organization (CIO), 273

consideration, 122

Constant Contact, 283

constitutional law, 120

consultants, 268

consumables, 323

Consumer Bill of Rights (1962), 74

Consumer Financial Protection Bureau (CFPB), 47

consumer price index (CPI), 42–43

Consumer Privacy Bill of Rights, 292

consumer products, 388–389

Consumer Product Safety Commission (CPSC), 104, 312, 362, 397

Consumer Reports, 287

consumers

• behavior, 369–373

• competition, 6

• connecting to manufacturers, 314

• corporate social responsibility (CSR), 68

• decision-making, 369–370

• input affecting product development, 387

• marketing benefits, 353–354

• preferences and demand, 34

• small businesses, 133

consumer sales promotions, 424

consumer to consumer (C2C) trade, 13

consumer-to-consumer (C2C) transactions, 287

contextual advertising, 284

contingency planning, 210–211

contingent workers, 268

continuous flow production, 312

contract manufacturing, 104, 105

contracts, 121–122

control chart, 218

control strategies, 217–218, 220

convenience, 358

convenience goods and services, 388

convenience products, 388

convenience stores, 2

convertible bonds, 513

Cook, David, 140

Cooke, Catherine, 140

Cooke, Geoff, 140

Coolest Cooler, 153

cooperatives, 180, 432

copyrights, 124, 197

core product, 386

Cornell University, 230

corporate accounting, 473–474

corporate bonds, 512–513

corporate chain stores, 432

corporate culture, 238–239

corporate philanthropy, 70–71

corporate social responsibility (CSR), 68–73

corporations

• board of directors, 174

• C corporation, 172

• cheating, 67

• chief executive officer (CEO), 174

• chief financial officer (CFO), 174

• chief operating officer (COO), 174

• definition, 171

• double taxation, 175

• first-line managers, 174

• funding, 172

• incorporation, 174–175

• limited liability company (LLC), 176–177

• as people, 70

• privately held (or closed) corporations, 173

• protecting personal assets, 171, 172

• publicly owned corporation, 173

• S corporation, 175–176

• shareholders, 172–173

• stockholders, 173

• structure, 173–174

• taxes, 172–173

• where to incorporate, 173

cost-based pricing, 400–401

Costco, 6

cost of goods sold, 484–485

cost-plus pricing, 400

costs, 358, 403

countertrade, 108

coupon, 512

Coursera.org website, 140

Coverall Health-Based Cleaning Systems, 145

cover letter, 444–448

cover sheet, 548

Covey, Stephen, 245

credit cards, 463

credit score, 534

critical path, 321

Crocs, 384

cross-cultural awareness, 110

cross-functional teams, 243–244

Crowdfunder, 465–466

crowdfunding websites, 153, 465

crowdsourced funding, 299–300

Cruise Planners, 144, 145

Csikszentmihalyi, Mihaly, 227

cultural differences, 17–18

cultural environment, 362

culture, 110–111, 370

Culver’s, 207

currency, 31, 106

current assets, 480

current liabilities, 481

current ratio, 482–483

customer relationship management (CRM), 352

customers

• better communication with, 12

• business law, 127–128

• competition, 6–7

• individual solutions for, 358

CVS Caremark, 16, 394

cyclical stocks, 505

cyclical unemployment, 44