Hint: When choosing a name for your business, make sure it captures the spirit of the business you’re creating. Also refer to the BizChat in Chapter 5 for tips on naming your business.
Hint: Imagine that you’re explaining your business to a family member or a friend. It should be easy to explain, using 30 words or less.
Hint: For more information on forms of business ownership, refer to Chapter 6.
Hint: You don’t have to go into too much detail in this part of the plan; you’ll provide more details about customers and marketing in later parts. For now, simply outline the kind of customers your product or service will best fit.
Hint: Describe what will be unique about your business. For example, is your product special, will customer service be exceptional, or will your price be lower?
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