- with MyBizLab®
- Better Business
- Dedication
- Brief Contents
- Contents
- About the Authors
- Reviewers
- New to the Fifth Edition
- Letter from the Authors
- Prologue The 10 Easy Steps for Better Business Success
- Better Business
- Part 1 Looking at the Business Environment
- Chapter 1 Business Basics
- Objectives
- Objective 1-1 The Business Landscape
- Objective 1-2 Common Business Challenges and Opportunities
- Objective 1-3 Types of Businesses
- Objective 1-4 Taking Business Personally
- Chapter 1 Summary
- Key Terms
- Self Test: Multiple Choice
- Team Time
- Ethics and Corporate Social Responsibility
- Web Exercises
- References
- Chapter 2 Economics and Banking
- Objectives
- Objective 2-1 The Basics of Economics
- Objective 2-2 Determining Price: Supply and Demand
- Objective 2-3 Degrees of Competition
- Objective 2-4 Economic Indicators
- Objective 2-5 Government and the Economy
- Chapter 2 Summary
- Key Terms
- Self Test: Multiple Choice
- Team Time
- Ethics and Corporate Social Responsibility
- Web Exercises
- References
- Chapter 3 Ethics in Business
- Objectives
- Objective 3-1 Ethics: The Basics
- Objective 3-2 Personal Ethics Meets Business Ethics
- Objective 3-3 Corporate Social Responsibility
- Objective 3-4 Dangers of a Weak Ethical Focus
- Objective 3-5 Business Opportunities Created by Ethical Needs
- Objective 3-6 How Businesses Develop an Ethical Environment
- Chapter 3 Summary
- Key Terms
- Self Test: Multiple Choice
- Team Time
- Ethics and Corporate Social Responsibility
- Web Exercises
- References
- Chapter 4 Business in a Global Economy
- Objectives
- Objective 4-1 What Is Globalization?
- Objective 4-2 International Trade
- Objective 4-3 Free Trade and Protectionism
- Objective 4-4 Conducting Business Internationally
- Objective 4-5 International Business: Economic Factors and Challenges
- Objective 4-6 Creating Successful International Businesses
- Chapter 4 Summary
- Key Terms
- Self Test: Multiple Choice
- Team Time
- Ethics and Corporate Social Responsibility
- Web Exercises
- References
- Mini Chapter Chapter 1 Business Law
- Chapter 1 Business Basics
- Part 2 Starting and Structuring a Business
- Chapter 5 Small Business and the Entrepreneur
- Objectives
- Objective 5-1 Small Business: The Mainstream of the American Economy
- Objective 5-2 Entrepreneurs and the American Dream
- Objective 5-3 Buying Franchises and Existing Businesses
- Objective 5-4 The Risks of Small Businesses and Where to Get Help
- Objective 5-5 Financing Considerations
- Chapter 5 Summary
- Key Terms
- Self Test: Multiple Choice
- Team Time
- Ethics and Corporate Social Responsibility
- Web Exercises
- References
- Chapter 6 Forms of Business Ownership
- Objectives
- Objective 6-1 Sole Proprietorships
- Objective 6-2 Partnerships
- Objective 6-3 Corporations
- Objective 6-4 Not-for-Profit and Cooperatives
- Objective 6-5 Mergers and Acquisitions
- Chapter 6 Summary
- Key Terms
- Self-Test: Multiple Choice
- Team Time
- Ethics and Corporate Social Responsibility
- Web Exercises
- References
- Mini Chapter Chapter 2 Constructing an Effective Business Plan
- Chapter 5 Small Business and the Entrepreneur
- Part 3 Managing a Business and Employees
- Chapter 7 Business Management and Organization
- Objectives
- Objective 7-1 The Foundations of Management
- Objective 7-2 The Functions of Management: Planning
- Objective 7-3 The Functions of Management: Organizing
- Objective 7-4 The Functions of Management: Controlling
- Chapter 7 Summary
- Key Terms
- Self Test: Multiple Choice
- Team Time
- Ethics and Corporate Social Responsibility
- Web Exercises
- References
- Chapter 8 Motivation, Leadership, and Teamwork
- Chapter 9 Human Resource Management
- Objectives
- Objective 9-1 Human Resource Management
- Objective 9-2 Training and Evaluating Employees
- Objective 9-3 Compensating, Scheduling, Promoting, and Terminating Employees
- Objective 9-4 Managing Workplace Diversity
- Objective 9-5 Labor and Union Issues
- Chapter 9 Summary
- Key Terms
- Self Test: Multiple Choice
- Team Time
- Ethics and Corporate Social Responsibility
- Web Exercises
- References
- Chapter 10 Online Business and Technology
- Chapter 11 Production, Operations, and Supply Chain Management
- Objectives
- Objective 11-1 The Production of Goods and Services
- Objective 11-2 Production Management
- Objective 11-3 Operations Planning and Management
- Objective 11-4 Operations Control
- Objective 11-5 Suppliers and Supply Chain Management
- Chapter 11 Summary
- Key Terms
- Self Test: Multiple Choice
- Team Time
- Ethics and Corporate Social Responsibility
- Web Exercises
- References
- Mini Chapter Chapter 3 Business Communications
- Chapter 7 Business Management and Organization
- Part 4 Principles of Marketing
- Chapter 12 Marketing and Consumer Behavior
- Objectives
- Objective 12-1 Marketing Fundamentals
- Objective 12-2 Marketing Tactics
- Objective 12-3 The Marketing Environment
- Objective 12-4 Marketing Research and Planning
- Objective 12-5 Consumer Behavior
- Chapter 12 Summary
- Key Terms
- Self Test: Multiple Choice
- Team Time
- Ethics and Corporate Social Responsibility
- Web Exercises
- References
- Chapter 13 Product Development, Branding, and Pricing Strategies
- Objectives
- Objective 13-1 New Product Development
- Objective 13-2 Modifying Existing Products and Product LinesModifying Existing Products and Product Lines
- Objective 13-3 Branding
- Objective 13-4 Pricing Goods and Services
- Chapter 13 Summary
- Key Terms
- Self Test: Multiple Choice
- Team Time
- Ethics and Corporate Social Responsibility
- Web Exercises
- References
- Chapter 14 Promotion and Distribution
- Objectives
- Objective 14-1 Promotion and the Promotional Mix
- Objective 14-2 Advertising and Public Relations
- Objective 14-3 Personal Selling and Sales Promotion
- Objective 14-4 Distribution: Marketing Intermediaries
- Chapter 14 Summary
- Key Terms
- Self Test: Multiple Choice
- Team Time
- Ethics and Corporate Social Responsibility
- Web Exercises
- References
- Mini Chapter Chapter 4 Finding a Job
- Chapter 12 Marketing and Consumer Behavior
- Part 5 Principles of Finance
- Chapter 15 Financing and Accounting for Business Operations
- Objectives
- Objective 15-1 Financial Management
- Objective 15-2 Financing Small Business Activities
- Objective 15-3 Financing Big Business Activities: Debt and Equity
- Objective 15-4 Accounting Functions
- Objective 15-5 Financial Statements
- The Balance Sheet
- Assets
- Liabilities
- Owners’ Equity
- Analyzing a Balance Sheet
- Balance Sheet Ratios
- Income Statements
- Revenue
- Cost of Goods Sold
- Operating Expenses
- Analyzing Income Statements
- Income Statement Ratios
- Statement of Cash Flows
- Components of a Statement of Cash Flows
- Analyzing a Statement of Cash Flows
- Chapter 15 Summary
- Key Terms
- Self Test: Multiple Choice
- Team Time
- Ethics and Corporate Social Responsibility
- Web Exercises
- References
- Chapter 16 Investment Opportunities in the Securities Market
- Objectives
- Objective 16-1 Investment Fundamentals
- Objective 16-2 Investing in Stocks
- Objective 16-3 Investing in Bonds
- Objective 16-4 Mutual Funds and Other Opportunities
- Chapter 16 Summary
- Key Terms
- Self Test: Multiple Choice
- Team Time
- Ethics and Corporate Social Responsibility
- Web Exercises
- References
- Mini Chapter Chapter 5 Personal Finance
- Do You Need Tools to Help Manage Your Money?
- Creating a Financial Plan
- Managing Your Personal Credit
- Car Considerations
- Taxes
- Chapter 15 Financing and Accounting for Business Operations
- Business Plan Project Appendix
- Part 1. Introduction
- Part 2. The Company and Management Team
- The Mission Statement
- Mission Statement
- Ethical Issues
- Social Responsibility
- Industry Profile
- Industry Description
- Opportunities and Threats
- Company Profile and Strategy
- Business Goals
- Company Strengths
- Raw Materials and Supplies
- Anticipated Challenges and Planned Responses
- Anticipated Challenges
- Planned Responses
- The Management Team
- Management
- Organization Chart
- Part 3. Marketing
- Part 4. The Financials
- Part 5. The Finishing Touches
- Glossary
- Index
- Answer Key
- Chapter 1 Business Basics
- Chapter 2 Economics and Banking
- Chapter 3 Ethics in Basics
- Chapter 4 Business in a Global Economy
- Chapter 5 Small Business and the Entrepreneur
- Chapter 6 Forms of Business Ownership
- Chapter 7 Business Management and Organization
- Chapter 8 Motivation, Leadership, and Teamwork
- Chapter 9 Human Resource Management
- Chapter 10 Online Business and Technology
- Chapter 11 Production, Operations, and Supply Chain Management
- Chapter 12 Marketing and Consumer Behavior
- Chapter 13 Product Development, Branding, and Pricing Strategies
- Chapter 14 Promotion and Distribution
- Chapter 15 Financing and Accounting for Business Operations
- Chapter 16 Investment Opportunities in the Securities Market
References
1. From Ambrose Bierce, “Corporation,” in The Devil’s Dictionary (New York: Neale Publishing, 1911).
2. “Our Story,” http:/
/ .kaboom.org/ about_kaboom/ our_story 3. From “The 2015 NPT Top 100,” The Non Profit Times, http:/
/ .www.thenonprofittimes.com/ wp-content/ uploads/ 2015/ 11/ Top100_Charts-2.pdf 4. Intology, “Intology—Intelligent Technology NewsComputers Technology Internet Arts Business Science Sports,” April 29, 2008, www.intology.com/
business-finance/ .microsoft-vs-yahoo-hostile-take-over-explained 5. Gerald Levin, quoted in “AOL & Time Warner Will Merge to Create the World’s First Internet-Age Media & Communications Company,” January 10, 2000, http:/
/ (accessed May 5, 2016).www.timewarner.com/ newsroom/ press-releases/ 2000/ 01/ 10/ aol-time-warner-will-merge-to-create-world-s-first-internet-age 6. Stephen Case, quoted in “AOL & Time Warner Will Merge to Create the World’s First Internet-Age Media & Communications Company,” Time Warner Inc., http:/
/ , 1/10/2000, accessed August 15, 2016.www.timewarner.com/ newsroom/ press-releases/ 2000/ 01/ 10/ aol-time-warner-will-merge-to-create-world-s-first-internet-age 7. Ted Leoniss, quoted in Tim Arango, “How the AOL-Time Warner Merger Went So Wrong,” CNET, January 18, 2010, http://www.cnet.com/news/how-the-aol-time-warner-merger-went-so-wrong/#!(accessed May 5, 2016).
8. “Office Depot and OfficeMax Complete Merger,” http:/
/ .news.officedepot.com/ press-release/ corporatefinancial-news/ office-depot-and-officemax-complete-merger 9. Matt Rosoff, “Google’s 15 Biggest Acquisitions and What Happened to Them,” Business Insider, March 2011, www.businessinsider.com/googles-15-biggest-acquisitions-and-what-happened-to-them-2011-3?op=1.
10. McNeal, Greg. “Google’s Acquisition of Drone Maker Titan Is about Imagery and Internet,” Forbes, 14 April 2014. Retrieved from http:/
/ .www.forbes.com/ sites/ gregorymcneal/ 2014/ 04/ 14/ fight-for-internet-drones-heats-up-as-google-buys-drone-company-originally-sought-by-facebook 11. Susan Cartwright, Why Mergers Fail and How to Prevent It, QFinance.com. Retrieved from www.qfinance.com/mergers-and-acquisitions-best-practice/why-mergers-fail-and-how-to-prevent-it?page=1.
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