THE PARAGRAPH
53 Less is more

SIMPLICITY HAS AN UNDENIABLE APPEAL to a time-pressured and overworked reader. A type treatment that promises to be “quick and easy” is just what the doctor ordered. Type that has minimal detail, has highly legible letterforms, and is floating in a good-sized space feels like a breath of fresh air even before we choose to read it.

Project
Cutthroat: Native Trout of the West

Art Director
Charlie Nix

Designers
Charlie Nix and Gary Robbins

Client
University of California Press

The exquisitely rendered image is clearly the star of this jacket; the headline quietly allows the fish to take center stage. Even the choice of black for the text is restrained.

Project
The Happiness Makeover cover

Art Director
Michael Windsor

Designer
Lauren Panepinto

Client
Broadway Books

Lowercase lightweight sans serif is a simple treatment for this “happy” book jacket. The visual joke of the subhead as a smile is childlike, and the cyan background feels basic and clean.

Project
Feature spread

Design Director
Carla Frank

Designer
Randall Leers

Client
O, The Oprah Magazine

Floating calmly in a sea of bright yellow, the text is low-key lowercase (with a twist, a typographical wink at sex).