Summary

Microsoft CRM offers the advantage of automated Customer Relationship Management to the small- and mid-sized business for the first time. Until now, CRM has been reserved for large corporations with its big-ticket price tag for ultra-sophisticated technology. Now Microsoft CRM makes these new capabilities available to a much wider group of companies.

Armed with the knowledge of CRM's innovations, and owning the toolkit of Microsoft CRM's capabilities, your company can be positioned, as never before, to find, acquire, and retain the best, most profitable customers.