Summary

For the small to mid-sized business user seeking to round out CRM's functions, a variety of vendor solutions exist. You can take the “best of breed” approach to product selection, choosing the best product for the job at hand, and integrate these applications for a well-rounded suite of CRM-related tools. While in today's software world, the integration of these separate products is a challenge, part of the Web services vision is to have products built on the same general standards that can be more easily integrated. The more your product selections are based on standard technologies (.NET, XML Services, and SOAP) the closer you'll come to the integration ideal.