Chapter 18. Understanding the CRM Marketplace

In this chapter

Market Dynamics

Microsoft's Reseller Partner Channel

Three Aspects of Corporate CRM

Data Warehousing

Other Services Related to CRM

Solutions of the Small and Mid-Sized Business

Use Case Corner

Summary

The CRM marketplace comprises all the products and services focusing on sales, service, and marketing applications. Various competitors and alternative product vendors offer support for the related aspects of CRM. The SME can find products delivering these aspects through a number of different avenues.