Use Case Corner

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Use Case Corner

One Web-based business offering services to political candidates utilized an array of CRM-related services to build a sophisticated online shop.

The Web site combined eCommerce for online sales and fundraising contributions, customer contact for building site loyalty, and a series of Web and telephony services.

TIP

Telephony is a term from the telecommunications industry that describes services delivering features such as chat and discussion, teleconferencing, outbound dialing, and voice recognition technology.

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