Centralization and Decentralization

Noticeable differences can be found from organization to organization in the relative number of job activities and the relative amount of authority delegated to subordinates. These differences are seldom a case of delegation existing in one organization and not existing in another. Rather, the differences come from degree of delegation.38

The terms centralization and decentralization describe the general degree to which delegation exists within an organization. They can be visualized as opposite ends of the delegation continuum depicted in Figure 9.4. It is apparent from this figure that centralization implies that a minimal number of job activities and a minimal amount of authority have been delegated to subordinates by management, whereas decentralization implies the opposite.

The issues practicing managers usually face are determining whether to further decentralize an organization and, if that course of action is advisable, deciding how to decentralize it.39 The section that follows presents practical suggestions on both issues.

Decentralizing an Organization: A Contingency Viewpoint

The appropriate degree of decentralization in an organization depends on the unique situation of that organization. Some specific questions managers can ask to determine the amount of decentralization appropriate for a situation are as follows:

Figure 9.4 Centralized and decentralized organizations on delegation continuum

  1. What is the present size of the organization? As noted earlier, the larger the organization, the greater the likelihood that decentralization will be advantageous. As an organization increases in size, managers have to assume increasing responsibility and different types of tasks. Delegation is typically an effective means of helping them manage this increased workload.

    In some cases, however, top management will conclude that the organization is actually too large and decentralized. One indication an organization is too large is that labor costs are high relative to other organizational expenses. In this instance, increased centralization of certain organizational activities could reduce the need for some workers and thereby lower labor costs to a more acceptable level.40

  2. Where are the organization’s customers located? As a general rule, the more physically separated the organization’s customers are, the more viable a significant amount of decentralization is. Decentralization places appropriate management resources close to customers and thereby makes quick customer service possible. For example, by decentralizing its decision making in different continents, Samsonite gives its managers the authority to concentrate on the demands of local customers in each of the different countries in which it sells its luggage products.42

  3. How homogeneous is the organization’s product line? Generally, as the product line becomes more heterogeneous, or diversified, the appropriateness of decentralization increases. Different kinds of decisions, talents, and resources are needed to manufacture different products.

    Johnson & Johnson, the world’s largest health-care company, consists of more than 250 companies in 57 countries. With such a comprehensive array of products and services, the decision to decentralize authority enables Johnson & Johnson to recruit high-performing individuals whose leadership and expertise drive the company’s business.43 By separating organizational resources by product and keeping pertinent decision making close to the manufacturing process, decentralization usually minimizes the confusion that can result from diversification.44

  4. Where are organizational suppliers? The location of the raw materials needed to manufacture the organization’s products is another important consideration. Time lost and high transportation costs associated with shipping raw materials over great distances from supplier to manufacturer could signal the need to decentralize certain functions.

    For example, the wood necessary to manufacture a certain type of bedroom set may be available only from tree growers in certain northern states. If the bedroom set in question is an important product line for a furniture company and if the costs of transporting the lumber are substantial, a decision to decentralize may be a sound one. The effect of this decision would probably be the need to build a plant that produces only bedroom sets in a northern state, close to where the necessary wood is readily available. The advantages of such a costly decision, of course, would accrue to the organization only over the long term.

  5. Are quick decisions needed in the organization? If speedy decision making is essential, a considerable amount of decentralization is probably in order. Decentralization cuts red tape and allows the subordinate to whom authority has been delegated to make on-the-spot decisions when necessary. It goes without saying that this delegation is advisable only if the potential delegatees have the ability to make sound decisions. If they don’t, faster decision making will result in no advantage for the organization but quite the contrary: The organization may find itself saddled with the effects of unsound decisions.

  6. Is creativity a desirable feature of the organization? If creativity is desirable, then some decentralization is advisable, for decentralization allows delegatees the freedom to find better ways of doing things. The mere existence of this freedom encourages the incorporation of new and more creative techniques within the task process.45

Decentralization at Massey-Ferguson: A Classic Example from the World of Management

Beneficial decentralization is decentralization that is advantageous for the organization in which it is being implemented; detrimental decentralization is disadvantageous for the organization. To see how an organization should be decentralized, it is worthwhile to study a classic example of an organization that achieved beneficial decentralization: Massey-Ferguson.46

Guidelines for Decentralization

 Massey-Ferguson is a worldwide farm equipment manufacturer that has enjoyed noticeable success with decentralization over the past several decades. The company has three guidelines for determining the degree of decentralization of decision making that is appropriate for a situation:

  1. The competence to make decisions must be possessed by the person to whom authority is delegated. A derivative of this principle is that the superior must have confidence in the subordinate to whom authority is delegated.

  2. Adequate and reliable information pertinent to the decision is required by the person making the decision. Decision-making authority therefore cannot be pushed below the point at which all information bearing on the decision is available.

  3. If a decision affects more than one unit of the enterprise, the authority to make the decision must rest with the manager accountable for the most units affected by the decision.

Delegation as a Frame Of Mind

 Massey-Ferguson also encourages in its managers a positive attitude toward decentralization. The company’s organization manual states that delegation is not delegation in name only but is a frame of mind that includes both what a supervisor says to subordinates and how the supervisor acts toward them. Managers at Massey-Ferguson are encouraged to allow subordinates to make a reasonable number of mistakes and to help them learn from these mistakes.

Complementing Centralization

 Another feature of the beneficial decentralization at Massey-Ferguson is that decentralization is complemented by centralization:

The organization plan that best serves our total requirements is a blend of centralized and decentralized elements. Marketing and manufacturing responsibilities, together with supporting service functions, are located as close as possible to local markets. Activities that determine the long-range character of the company, such as the planning and control of the product line; the planning and control of facilities and money; and the planning of the strategy to react to changes in the patterns of international trade, are highly centralized.

Thus, Massey-Ferguson management recognizes that decentralization is not necessarily an either/or decision and uses the strengths of both centralization and decentralization to its advantage.

Management Responsibilities

 Not all activities at Massey-Ferguson are eligible for decentralization. Only management is allowed to follow through on the following responsibilities:

  1. Responsibility for determining the overall objectives of the enterprise

  2. Responsibility for formulating the policies that guide the enterprise

  3. Final responsibility for control of the business within the total range of the objectives and policies, including control over any changes in the nature of the business

  4. Responsibility for product design when a product decision affects more than one area of accountability

  5. Responsibility for planning for achievement of overall objectives and for measuring actual performance against those plans

  6. Final approval of corporate plans or budgets

  7. Decisions pertaining to availability and application of general company funds

  8. Responsibility for capital investment plans

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