How Managers Promote Diversity

Managers play an essential role in bringing forth the potential capabilities of each person within their departments. This task requires competencies that are anchored in the four basic management functions of planning, organizing, influencing, and controlling. In this context, planning refers to the manager’s role in developing programs to promote diversity, while organizing, influencing, and controlling take place in the implementation phases of those programs.

Planning

Recall from Chapter 1 that p lanning is a specific action proposed to help the organization achieve its objectives. It is an ongoing process that includes troubleshooting and continually identifying areas where improvements can be made. Planning for diversity may involve selecting diversity training programs for the organization or setting diversity goals for employees within the department.

Setting goals for the recruitment of members of underrepresented groups is a key component of diversity planning. If top management has identified Hispanics as an underrepresented group within the company, every manager throughout the company will need to collaborate with the human resources department to achieve the organizational goal of higher Hispanic representation. For example, a manager might establish goals and objectives for the increased representation of this group within five years. To achieve this five-year vision, the manager will need to set benchmark goals for each year.

Organizing

According to Chapter 1, o rganizing is the process of establishing orderly uses for all resources within the management system. To achieve a diverse workplace, managers have to work with human resource professionals in the areas of recruitment, hiring, and retention so that the best match is made between the company and the employees it hires. Managerial responsibilities in this area may include establishing task forces or committees to explore issues and provide ideas, carefully choosing work assignments to support the career development of all employees, and evaluating the extent to which diversity goals are being achieved.

After managers have begun hiring from a diverse pool of employees, they will need to focus on retaining them by paying attention to the many concerns of a diverse workforce. In the case of employees with families, skillfully using the organization’s resources to support their needs of daycare for dependents, allowing flexible work arrangements in keeping with company policy, and assigning and reassigning work responsibilities equitably to accommodate family leave usage are all examples of managers applying the organizing function.

Influencing

According to Chapter 1, i nfluencing is the process of guiding the activities of organization members in appropriate directions. Integral to this management function are an effective leadership style, good communication skills, knowledge about how to motivate others, and an understanding of the organization’s culture and group dynamics. In the area of diversity, influencing organization members means that managers not only must encourage and support employees to participate constructively in a diverse work environment, but also must themselves engage in the career development and training processes that will give them the skills to facilitate the smooth operation of a diverse work community.

Managers are accountable as well for informing their employees of breaches of organizational policy and etiquette. Let us assume that the diversity strategy selected by top management includes educating employees about organizational policies concerning diversity (e.g., making sure that employees understand what constitutes sexual harassment) as well as providing workshops for employees on specific cultural diversity issues. The manager’s role in this case would be to hold employees accountable for learning about company diversity policies and complying with them. Managers could accomplish this task by consulting with staff and holding regular group meetings and one-on-one meetings when necessary. To encourage participation in diversity workshops, the manager may need to communicate to employees the importance the organization places on this knowledge base. Alternatively, the manager might choose to tie organizational rewards to the development of diversity competencies. Examples of such rewards are giving employees public praise or recognition and providing workers with opportunities to use their diversity skills in desirable work assignments.

Controlling

Overseeing compliance with the legal stipulations of the EEOC and affirmative action is one aspect of the controlling function in the area of diversity. According to Chapter 1, controlling is the set of activities that make something happen as planned. Hence, the evaluation activities necessary to assess diversity efforts are part of the controlling role managers play in shaping a multicultural workforce.

Managers may find this function to be the most difficult of the four to execute. It is not easy to evaluate planned-change approaches in general, and it is particularly hard to do so in the area of diversity. Many times the most successful diversity approaches reveal more problems as employees begin to speak openly about their concerns. Moreover, subtle attitudinal changes in one group’s perception of another group are difficult to measure. What can be accurately measured are the outcome variables of turnover; representation of women, minorities, and other underrepresented groups at all levels of the company; and legal problems stemming from inappropriate or illegal behaviors (e.g., discrimination and sexual harassment).

Managers engaged in the controlling function in the area of diversity need to continually monitor their units’ progress with respect to diversity goals and standards. They must also decide what control measures to use (e.g., indicators of productivity, turnover, absenteeism, or promotion) and how to interpret the information these measures yield in light of diversity goals and standards.

For example, a manager may need to assess whether the low rate of promotions for African American men in her department is due to subtle biases against this group or group members’ poor performance compared to that of others in the department. She may find that she needs to explore current organizational dynamics as well as create effective supports for this group. Such supports might include fostering greater social acceptance of African American men among other employees, learning more about the African American males’ bicultural experiences in the company, making mentoring or other opportunities available to members of this group, and providing them with some specific job-related training.

Management Development and Diversity Training

Given the complex set of managerial skills needed to promote diversity, it is obvious that managers will need organizational support if the company is to achieve its diversity goals. One important component of the diversity strategy of a large number of companies is diversity training.40 Diversity training is a learning process designed to raise managers’ awareness and develop their competencies to deal with the issues endemic to managing a diverse workforce. More and more, managers are recognizing that a diverse workforce is critical to the exploration of new ideas and the creation of innovation in organizations and that diversity training is a valuable tool in achieving this diversity.41

Basic Themes of Diversity Training

Training is the process of developing qualities in human resources that will make those employees more productive and better able to contribute to organizational goal attainment. Some companies develop intensive programs for management and less intensive, more generalized programs for other employees. Such programs are discussed further in Chapter 10 and generally focus on the following five components or themes:

  1. Behavioral awareness

  2. Acknowledgment of biases and stereotypes

  3. Focus on job performance

  4. Avoidance of assumptions

  5. Modification of policy and procedure manuals

Stages in Managing a Diverse Workforce

Donaldson and Scannell, authors of Human Resource Development: The New Trainer’s Guide, have developed a four-stage model to describe how managers progress in managing a diverse workforce.42 In the first stage, known as “unconscious incompetence,” managers are unaware that some behaviors they engage are problematic for members of other groups. In the second stage, “conscious incompetence,” managers go through a learning process in which they become conscious of the behaviors that make them incompetent in their interactions with members of diverse groups.

The third stage is one of becoming “consciously competent.” Managers learn how to interact with diverse groups and cultures by deliberately thinking about how to behave. In the last stage, “unconscious competence,” managers have internalized these new behaviors and feel so comfortable relating to others different from themselves that they need to devote little conscious effort to do so. Managers who have progressed to the “unconscious competence” stage will be the most effective with respect to interacting in a diverse workforce. Effective interaction is key to carrying out the four management functions previously discussed.

Table 3.2 summarizes our discussion of the challenges facing those who manage a diverse workforce. Managers, who are generally responsible for controlling organizational goals and outcomes, are accountable for understanding these diversity challenges and recognizing the dynamics described here. In addition to treating employees fairly, they must influence other employees to cooperate with the company’s diversity goals.

Understanding and Influencing Employee Responses

Managers cannot rise to the challenges of managing a diverse workforce unless they recognize that many employees have difficulties coping with diversity. Among these difficulties are natural resistance to change, ethnocentrism, and lack of information and outright misinformation about other groups, as well as prejudices, biases, and stereotypes. Some employees lack the motivation to understand and cope with cultural differences, which require time, energy, and a willingness to take some emotional risks.

Another problem is that employees often receive no social rewards (e.g., peer support and approval) or concrete rewards (e.g., financial compensation or career opportunities) for cooperating with the organization’s diversity policies.

Despite all these difficulties, managers cannot afford to ignore or mismanage diversity issues because the cost of doing so is interpersonal and causes intergroup conflicts. These conflicts often affect the functioning of the work group by destroying cohesiveness and causing communications problems and employee stress.

Table 3.2 Organizational Challenges and Supports Related to Managing a Diverse Workforce

Organizational Challenges Organizational Supports

Employees’ difficulties in coping with cultural diversity

Resistance to change

Ethnocentrism

Lack of information and misinformation

Prejudices, biases, and stereotypes

Reasons employees are unmotivated to understand cultural differences:

  • Lack of time and energy and unwillingness to assume the emotional risk necessary to explore issues of diversity

  • Absence of social or concrete rewards for investing in diversity work

  • Interpersonal and intergroup conflicts arising when diversity issues are either ignored or mismanaged

  • Work group problems

  • Lack of cohesiveness

  • Communication problems

  • Employee stress

Educational programs and training to assist employees in working through difficulties

Top-down management support for diversity

Managers who have diversity skills and competence

Education and training

Awareness raising

Peer support

Organizational climate that supports diversity

Open communication with manager about diversity issues

Recognition for employee development of diversity skills and competencies

Recognition for employee contributions to diversity goals

Organizational rewards for managers’ implementation of organizational diversity goals and objectives

Managers who are determined to deal effectively with their diverse workforce can usually obtain organizational support. One primary support is education and training programs designed to help employees work through their difficulties in coping with diversity. Besides recommending such programs to their employees, managers may find it helpful to enroll in available programs themselves.

Getting Top-Down Support

Another important source of support for managers dealing with diversity issues is top management. Organizations that provide top-down support are likely to exhibit the following features:

  1. Managers skilled at working with a diverse workforce

  2. Effective education and diversity training programs

  3. An organizational climate that promotes diversity and fosters peer support for exploring diversity issues

  4. Open communication between employees and managers about diversity issues

  5. Recognition of employees’ development of diversity skills and competencies

  6. Recognition of employee contributions to diversity goals

  7. Organizational rewards for managers’ implementation of organizational diversity goals and objectives

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