5. Type as Image
by Hugh D’andrade,
Nigel French
The Type Project Book: Typographic projects to sharpen your creative skills & diversify your portfolio
- Cover Page
- Title Page
- Copyright Page
- Acknowledgments
- Contents
- Introduction
- 1. Pastiche
- Victorian: Embrace decorative excess
- Art Nouveau: Tangled up in vines
- Dada: In favor of irrationality
- Constructivist: Reds, blacks, and bold diagonals
- Bauhaus: Simple shapes and primary colors
- Art Deco: Elegant geometry
- Wartime Poster: Dig deep for victory
- Pulp: Saucy and sensationalist
- Swiss: Functional, neutral, and asymmetric
- Country Music Poster: Create a Hatch Show Print–inspired poster
- Psychedelia: Get groovy with a ’60s rock poster
- Punk: There is no future in England’s dreaming
- Grunge: Here we are now, entertain us
- 2. Short Text
- Magazine Cover: Where flyaway hair and masthead meet
- Classic Fiction: Type that’s in your face
- Vintage Album Cover: Subdued colors and wandering baselines
- Compact Disc Package: Capture a moment with a “mix tape”
- Cookbook: Type in a supporting role
- Theater Poster: Working with diagonals
- City Poster: Vintage repetition and randomness
- Travel Guide: Keeping it simple
- Movie Poster: And the award goes to…
- Music Festival Poster: Curate your dream lineup
- More Classic Fiction: A chat about illustrating a classic
- Infographic: Worth a (few) thousand words
- Letterpress Gig Poster: Grooving with moveable type in the 21st century
- Beer Label: Craft your favorite brew
- Wine Label: Design a premium wine label
- Business Card: Make a good first impression
- 3. Longer Text
- Gift or Product Guide: Between structure and chaos
- Fiction Classic: Wrangle hundreds of pages like a pro
- Poetry: Be flexible and sweat the small stuff
- Cookbook: Step-by-step recipe instructions
- Magazine Layout: Create a six-page magazine feature article
- Menu: Design a menu for your favorite restaurant
- Trifold Brochure: Design a simple brochure
- Visual TOC: Design a table of contents spread
- Form Design: No hanging chads
- 4. Typographic Portraits
- Neighborhood Alphabet: We’re going on a type hunt!
- Beside the Sea: Evoke a place or genre with type
- Environmental Alphabet: Find letters in everything
- Ghost Type: Fading signs from times gone by
- Collage: Combine type, texture, and vintage clip art
- Type Map: Create a map exclusively from type
- Celebrity Type Portrait: “Shading” with words
- Hand-Lettered Type Portrait: The best of times, and the worst of times
- Split-Face Type Portrait: Half man–half letters
- ASCII Art: Get cryptic with an Old Master
- Puzzle: Create a themed word search
- An A–Z Collection: Explore the personality of type
- 5. Type as Image
- Typographical Logo: A new logo for a venerable institution
- Illustrate a Lyric with Type: Give a typographic voice to a favorite song lyric or quote
- Typeface Design: A chat with the creator of Barlow
- Shaped Text: Give visual form to the words
- Animated Web Banner: Make it move
- Type Patterns and Transformations: What letters do when they’re off duty
- Build a Chiseled Drop Cap: Go large with your initial letter
- Add Flourishes to Your Type: Let your letters sprout swirls and spirals
- Icons: Turn symbols into a working picture font
- Hand Lettering: Create a hand-lettered quote
- Large Letter Postcard: Bold letters worthy of a great city
- Color Fonts: Explore the possibilities of chromatic type
- Hoodie: Wearable type
- Interpret a Word or Phrase: Use a twist to enhance the meaning
- Silkscreened Gig Poster: Indie rock in limited color
- Interpret a List or Series: Rain later. Good.
- Index of Typefaces
- Index
5. Type as Image
Readable type is a conduit for information; expressive type communicates artfully. Adding a simple twist can give words and phrases an emotional power, create an onomatopoeic quality, or evoke an image or an idea. This chapter explores the use of type for expressive purposes, either as an important part of a company’s branding strategy, as a means of creating commercially viable art, or just playing to see what’s possible using type as your medium.
Type Patterns and Transformations
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