Numbers

1917 (movie), 86

1984 (book), 60–63

3D effect

chiseled drop cap, 225

large letter postcard in Illustrator, 235–236

mockup in Dimension, 113

A

A–Z collection, typographic portrait, 196–197

Acumin Variable typeface, 7, 178–180

Adjustment layer

Black & White, 177, 182

gift or product guide, 122

Gradient Map, 49, 88

magazine cover, 58

neighborhood alphabet, 162

typographic portraits, 162

Adobe Camera Raw, 70, 72

Adobe Caslon typeface, 10, 41, 112, 126, 212

Adobe Color Themes. See Color Themes

Adobe Dimension, 3D mockups, 109, 113

Adobe Fonts, 60

Adobe Wood Type Ornaments, 4, 10, 12, 204, 206

Adorn Catchwords, 4

Advanced Character Formats, pulp fiction cover, 32

Aktiv Grotesk typeface, 37

Akzidenz Grotesk, 37

Alfarn typeface, 18, 21

Alice in Wonderland (Carroll), “Mouse’s Tail,” 212

Alignment

centering poetry text, 133

classic fiction text, 128

Constructivist type and, 16

designing icons as working fonts, 228–229

ragged, 34–37

spacing Bauhaus letters, 20–21

travel guide for New York, 84–85

Alpha Lock, Procreate, 233

Alphabets, typographic portraits

environmental, 168–171

neighborhood, 160–163

A–Z field guide collection, 196–197

Alternate Gothic typeface, 6, 10, 35, 174, 176–177, 203, 211

American Type Founders Company, 210

American Wood Type (various), 102–104

Animated web banner

build type in Illustrator, 216–218

create animation, 219

layer colorways, 218–219

overview of, 216

Animation, inked quote as, 233

Anonymous typeface, 10, 194–195, 236

Antique Olive Compact typeface, 86, 88

Apollinaire, Guillaume, 212, 214

Apostrophes, formatting poetry text, 132

Appearance panel

Art Nouveau, 8

chiseled drop cap, 225

Constructivist, 16–17

music festival poster, 92

Pulp, 32–33

Victorian, 3–4

Arial, 157

Arndt, Alfred, 21

Art Deco

frame, 22

inner frame, 24–25

layer styles, 25

overview of, 22

type, 22–23

Art Nouveau

adding vines, 8–9

overview of, 6–8

psychedelic poster design, 44

Artwork, hand-drawn, 94–97

ASCII art, typographic portrait, 192–193

Astute Graphics plug-in suite, 207

Asymmetric layout, Swiss Style, 34–37

Auto Leading

Art Nouveau type, 6–7

celebrity type portrait, 183

magazine cover type, 59

shaped text, 212–213

split-face type portrait, 190

vintage album cover, 64

Auto numbering, formatting cookbook, 136

Auto-size text frames, 77

Automatic kerning

interpret word or phrase via type, 244–245

methods, 72–73, 109

travel guide, 84–85

Avenir typeface, 13, 66, 68

Axes, Acumin Variable font, 180

B

Back cover, classic fiction, 63

Background

classic fiction, 62–63

Grunge, 52

image preparation for movie poster, 88–89

music festival poster, 90–92

shading celebrity type portrait, 185

theater poster, 76

Baker, Gilbert, 99

Balance, image placement in gift or product guide, 122

Balboa Extra Condensed typeface, 30, 33, 64, 86

Balford typeface, 2, 3–5

Barlow typeface, 44, 198, 208, 210–211

Based On

hierarchical styles, 59

paragraph styles, 76–77

Baseline grid

formatting list or series, 255

gift or product guide, 122

theater poster, 74–77

Baskerville, John, 131–132

Battle of Broodseinde (photograph), 88

Bauhaus, 18–21

Beach Culture magazine, 52

Beer label

color palette, 109

create illustration, 106

overview of, 106

type choice, 106–108

“Being for the Benefit of Mr. Kite!,” 206

Beloved script face, 110, 112–113

Bernina Sans typeface, 31, 146, 148

Beside the Sea typographic portrait, 164–167

Bevel & Emboss, Art Deco, 24–25

Bierut, Michael, 200–201

Big Book Look, 60

Birch typeface, 10

Bishop’s fist, 12

Black & White adjustment layer

celebrity type portrait, 182

collage, 177

Blackoak typeface, 204

Blake, William, 130–131

Bleed guide, magazine layout, 140

Blending modes

adding to Constructivist type, 17

combining type for collage, 176

environmental alphabet color, 171

Hatch Show Print, 41

Swiss Style, 36–37

for texture, 177

Blob brush, 189

Block Berthold typeface, 39, 248

Bobby Jones Soft typeface, 90

Bodoni 72 typeface, 56

Bodoni Poster typeface, 204

Bodoni typeface, 53, 230–231

Book feature, when to use, 129

Books (Please!) In All Branches of Knowledge (Rodchenko), 16

Border, emulating in Hatch Show Print, 40

Brandon Grotesque typeface, 240, 248

Brayer Boss brush, collage, 176

Breaking out of boxes, trifold brochures, 149

Bridge

collecting ghost type letters in, 172–173

storing photographed type in, 164–165, 168–169

Briggs, Ken, 74

Brighton Alphabet, 160–163

Brochure, trifold, 146–149

Brody, Neville, 14

Brushes

adding texture to Grunge, 52–53

Brush tool, 58, 227

inking quote in Procreate, 232–233

Brushes panel, 89, 176

Buckwheat typeface, 18, 26, 222

Bulleted lists, trifold brochures, 149

Business card

considerations, 117

maximalist approach, 115

minimalist approach, 114–115

organizing information, 115–117

overview of, 114

peacock that card, 117

Buttons and Forms panel, 157

C

Calligrammes: Poems of Peace and War (Apollinaire), 214

Camera Raw

adding grain, 5

create cookbook image, 70–72

darkening edges of canvas, 17

public service poster image, 29

Captions, magazine layout, 140–141

Carson, David, 50–53, 228

Caslon. See Adobe Caslon typeface

Caslon Sans typeface, 86

Catchwords, adding, 4–5

Celebrity type portrait

background shading, 185

image preparation, 182–183

overview of, 182

select tonal ranges, 184–185

type preparation, 183–184

Cell styles, tables, 156

Channels panel, add aging with texture, 5

Chapter Number paragraph style, 128

Chapters, styling opening pages, 128

Character panel, script fonts, 237

Character styles

cookbook, 136

document setup for menu, 142, 144

musical festival poster text, 93

type for trifold brochure, 149

visual TOC design, 152–153

Charcuterie Catchwords typeface, 4

Cheap Pine typeface, 104

Chiseled drop cap, 224–225

Chrysler Building, Art Deco, 22

Circles, Art Deco, 22

Citizen typeface, 50, 53

City poster

color palette, 80–81

document setup, 80

overview of, 78–79

type choice, 81

Clarendon Text typeface, 10, 142

Clarendon URW typeface, 25, 244

Classic fiction

adding twist, 63

illustrating, 94–97

overview of, 60

spine and back cover, 63

type choice, 60–62

Clearview typeface, 208

Clip art, collage, 176–177

Clipping masks

adding to type map, 181

Grunge, 50, 52

large letter postcard, 234, 237

split-face type portrait, 190

Swiss Style, 34, 36

wine label, 112

Cloning, removing unwanted letters, 160–162

Collage

adapting vintage clip art, 176–177

adding texture, 177

combining type, 175–176

distressing text, 176–177

overview of, 174

typographic portrait, 174–177

Color

associations, 109

Bauhaus, 18

beer label, 108–109

building type in Illustrator, 218

chiseled drop cap, 224–225

city poster, 80–81

Constructivist, 16

environmental alphabet, 171

hand-layered type portrait, 189

Hatch Show Print, 38–41

illustrating classic fiction, 94–97

Illustrator Pattern Maker and, 222

large letter postcard, 234–237

layering animated web banner, 218–219

letterpress mockups, 104

list or series interpretation, 252–255

magazine cover, 59

menu, 145

music festival poster, 90–92

picking via Color Themes, 98–99

placing on own layer in Photoshop, 243

psychedelia, 42–44

psychedelic posters, 42–43

remove fringing, 58

silkscreened gig poster, 248–251

text for illustrated lyric, 206

Transform effects and, 221

travel guides and impact of, 82–85

trifold brochure, 148

type map, 181

typographical logo, 203

vintage album cover with subdued, 64–67

vintage clip art for collage, 176–177

wartime posters, 26–29

word or phrase interpretation, 246–247

Color Fill layer, 5, 89, 177

Color Fonts, 238–239

Color Picker, 42–43

Color Range dialog, tonal ranges, 184–185

Color Themes

infographics, 98–100

magazine cover, 59

music festival poster, 90–92

vintage album cover, 64

word or phrase interpretation, 247

Comedy Carpet, 166

Compact disc package

document setup, 66–67

overview of, 66

photo choice, inlay card, printing and label, 69

type choice, 68

Compound paths, 167

Concrete poetry, 212

Constructivist

color, 16

finishing touches, 17

overview of, 14

type choice and treatment, 14–16

type rotation, 16–17

Content-Aware Fill, removing unwanted letters, 160–162

Cookbook, longer text

auto numbering, 136

controlling text flow, 136–137

creating Glyph Set, 134

formatting text, 134–135

GREP styles, 136

making own icons, 136

page size and margins, 134–135

page structure, 137

type choice, 134–135

Cookbook, short text

create image, 70–71

format type, 72–73

overview of, 70

type choice, 72

Corleone, Michael, 134

Country music poster, 37–41

Courier typeface, 46, 49, 192–193

Cove — Deep Gloss Contour, Art Deco type, 24

Cover

classic fiction back, 63

creating in Bauhaus style, 21

Lonely Planet, 82, 85

magazine, 56–59

photo shoot for front, 70–72

pulp fiction, 30–33

vintage album, 64–65

Create Clipping Mask or Group, 190

create rich black, 62–63

Credit text, movie poster, 89

Crites, Caitlin, 216

Cropping

emphasizing letter shape, 170

environmental alphabet, 168

making grid, 171

Custom brush, Grunge, 52–53

D

Dada

adding texture, 13

overprint effect, 12–13

overview of, 10

type choice, 10–12

Decontaminate Colors, magazine cover, 58

Decoration, Victorian typography and, 3–4

Delete Cropped Pixels, magazine cover, 58

Deutsches Institut für Normung (DIN) fonts, 208–211

Diagonals, theater poster, 74–77

Dickens, Charles, 186–190

Die cuts, business cards, 117

Dimension, 3D mockups, 109, 113

DIN 1451 typeface, 210–211

DIN (Deutsches Institut für Normung) fonts, 208–211

DIN NEXT typeface, 210

Direct Selection tool

adding outline, 225

building type in Illustrator, 217–218

combining shapes, 246

Convert to Outlines, 180–181

edit existing letterforms, 226–227

edit part of group, 100–101

large letter postcard, 236

tracing image, 189

type choice, 28

warping type into shape, 32

wearable type on hoodie, 241

Discretionary ligatures, poetry, 132–133

Document setup

city poster, 80

infographics, 98–101

menu design, 142, 144

pulp fiction cover, 30

travel guide, 84

trifold brochure, 146–148

Drawing quote, 232

Drop cap, chiseled, 224–225

Drop shadow

illustrated lyric, 206–207

public service posters, 28

pulp fiction cover, 33

wine label, 112

Dry Ink brush in Procreate, 232–233

Dury, Ian, 204

E

Eaves, Sarah, 131–132

EFF (Electronic Frontier Foundation) logo, 200–203, 216–219

Elegant Curl & Floral Brush Set, Vine Brush, 8

Emigre, 50

Encrypted text, 192

End Nested Style Here character, formatting list or series, 254

Endpapers, classic fiction, 96–97

English Grotesque typeface, 86, 88, 142

Environmental alphabet

build collection, 168–169

color, 171

creating Publish Service in Lightroom Classic, 170

grid in InDesign, 170–171

overview of, 168

Escrow Text Italic manicule, 12

Excoffon, Roger, 86

Expand Appearance, 221, 235

Extruded shadow, as Transform effect, 92, 108, 239

F

Fave Script face, 30, 32, 33

FF DIN typeface, 210

FF Good Pro typeface, 190–191

Fiction classic

clean up text, 125–126

creating front matter, 128–129

overview of, 124

page and margin size, 124–125

page numbers and running heads, 128

styling chapter opening pages, 128

Table of Contents, 129

text composition, 126–128

type choice, 126

workflow steps, 129

Fill, applying effects, 4

Filson Soft typeface, 120, 123

Filson typeface, 252, 254

Fist, 12

Flagg, James Montgomery, 47

Flame filter, 33

Flaps, business cards, 115

Floating column, magazine layout, 138–139

Flourishes, type, 226–227

Flowers, Art Nouveau, 6–9

FoldFactory.com, 148

Folds, setting up document with, 146–148

FontAwesome typeface, 138, 140, 228

Fonts

Adobe, 60

Art Nouveau, 6, 8

ASCII art, 192–193

Bauhaus, 18, 21

beer label, 106–108

building in Illustrator, 216–218

catchword, 4

celebrity type portrait, 182–185

city poster, 78–81

classic fiction, 60–62

collage, 174, 176–177

Color, 238–239

Constructivist, 14

cookbook, 72–73

Dada, 10–11

gift or product guide, 123

Grunge, 53

Hatch Show Print, 38–41

illustrating lyric with type, 204–207

infographic, 98–101

letterpress gig poster, 102–104

list or series interpretation, 252–255

magazine cover, 56, 59

magazine layout, 138, 140

making own icons with custom, 136

menu, 142, 145

monospaced, 194–195

movie poster, 86–88

music festival poster, 92

ornament, 2–3

poetry, 131–132

Psychedelia, 44–45

Pulp, 30, 32–33

Punk, 49

silkscreened gig poster, 248–251

split-face type portrait, 190–191

theater poster, 74

travel guide, 84

trifold brochure, 146–148

type map, 178–181

typeface design, 210

Victorian, 2–5

vintage album cover, 64–65

word or phrase interpretation, 244–247

Fontself Maker, 136, 228–229

Food, taking photos of, 136

Form design, 154–157

Formatting type

celebrity type portrait, 183–185

chapter opening pages, 128

classic fiction, 123

compact disc package, 68

cookbook, 72–73, 134

illustrated lyric, 206

interpreting list or series, 254–255

magazine layout, 138

menu, 144

movie poster credit text, 89

poetry, 131–133

table in form design, 154–156

vintage album cover, 64–65

wine label, 112–113

Fortune magazine cover, 78–79

Frame(s)

adding layer styles to, 25

adding to movie poster, 89

Art Deco, 22–25

Art Nouveau, 8

ASCII art, 192–193

auto-size text, 77, 144

city poster document setup, 80–81

compound paths, 167

environmental alphabet, 170–171

Gridify creates multiple text, 194

layout grid for typographic portrait, 166–167

type choice for city poster, 81

Victorian, 2–3

Franklin Gothic typeface, 98

French Clarendon Ornamented typeface, 204

Frere-Jones, Tobias, 82, 84

Fresco, hand-lettered type portrait, 186–188

Front matter, classic fiction, 128–129

Frutiger, Adrian, 66, 68

Furniture, letterpress, 102–104

Futura typeface, 68, 99, 102, 211, 240

G

Garamond Premium typeface, 110

Garamond typeface, 12, 99, 110, 112, 230–231

Geometry, Art Deco as brilliant, 22–25

Ghost type, 172–173

Gift or product guide

balance and image placement, 122–123

column rules, 123

grid, 122

image treatment, 120–122

overview of, 120

type choice, 123

Gig poster, silkscreened, 248–251

Gilbert typeface, 238–239

Gill, Eric, 78–79, 150

Gill Sans typeface, 78, 80–81

Girl with a Pearl Earring (Vermeer), 192–193

Global color, Color Themes, 98, 100

Glyph Scaling, musical festival poster, 93

Glyph Set, cookbook, 134

Glyphs panel

alternate glyphs, 237

Balford ornament fonts, 2–3

catchwords, 4

discretionary ligatures in poetry, 133

stylistic alternatives, 5

viewing alternates in any font, 40

Golden typeface, 226

Good Compressed typeface, 190

Gore, Al, 154

Gotham typeface, 82, 84, 240

Gradient Fill layer, background shading, 185

Gradients

Art Deco layer styles, 25

image preparation for movie poster, 88

large letter postcard, 234–237

Punk, 48–49

restoring legacy, 89

Gradient Map, 88–89

Great Depression, public service posters, 26

GREP Find/Change, 62

GREP styles

classic fiction text, 127

cookbook, 136

magazine type, 138–139

poetry text, 132

Grid

book cover in Bauhaus style, 21

designing business cards, 116

document setup for cookbook, 80

document setup for infographics, 98–101

formatting list or series, 254–255

image treatment, 121–123

with InDesign for environmental alphabet, 170–171

pulp fiction cover, 30

Swiss Style, 34–37

theater poster text, 76–77

theater poster with diagonal, 74–76

themed word search puzzle, 194–195

travel guide document setup, 84

using Illustrator Pattern Maker, 222–223

Gridify

city poster document setup, 80

creating grid, 166–167

creating multiple threaded text frames, 194–195

Grotesque sans serif, 86

Group Selection tool, 36

Grunge

adding texture, 52–53

adding type, 53

background, 52

choosing toolset, 52

overview of, 50

type choice, 50–51

H

Halftone Pattern, Punk, 48–49

Hand-lettered quote

drawing quote, 232

inking in Procreate, 232–233

overview of, 230

type style choice, 230–231

Hand-lettered type portrait

adding lettering in Fresco, 186–188

finishing in Illustrator, 188–189

overview of, 186

preparing image, 186

tracing image, 189

Handmade, digital collage appearing as, 174–177

Hatch Show Print-inspired poster, 38–41

Helvetica Condensed typeface, 46, 49

Helvetica Neue typeface, 74, 76, 156

Helvetica typeface, 34, 76, 77, 156–157

Hendrix, Jimi, 44

Hierarchical Based On styles

cannot create in Illustrator, 101

magazine cover, 59

theater poster, 76–77

Hierarchy

creating business cards and, 116

formatting tables in forms, 156

menu design, 142, 145

Highway Gothic typeface, 208

Historical awareness, ghost type, 172–173

Hobson, Melanie, 71

Höch, Hannah, 12

Hoefler Text Ornaments, 10–12

Hofmann, Armin, 34

Honey Pot color theme, 247

Hoodie (wearable type), 240–243

Horizontal Cursor Position, centering poetry text, 133

Horizontal design, business cards, 117

Horizontal Distribute Space option, Bauhaus letters, 20–21

Horizontal Scale, pulp fiction cover, 32

Hornby, Nick, 204

HSB color mode, psychedelic posters, 42–43

HWT Catchwords typeface, 4

Hyphenation

composing classic fiction text, 126–127

formatting magazine type, 138–139

formatting text for menu by turning off, 144

text in a shape and, 215

I

Icons

extending typographic palette with, 228–229

making cookbook, 136

Illustration

classic fiction, 94–97

creating for beer label, 106–108

creating for lyric with type, 204–207

Illustrator

building type in, 216–218

hand-layered type portrait in, 188–189

using Pattern Maker, 222–223

Image

creating hand-lettered type portrait, 186

preparing for celebrity type portrait, 182–183

Image Trace

hand-layered type portrait, 189

psychedelic poster imagery, 44

Image, type as

adding flourishes, 226–227

animated web banner, 216–219

chiseled drop cap, 224–225

color fonts, 238–239

hand lettering, 230–233

hoodie (wearable type), 240–243

icons, 228–229

illustrate lyric with type, 204–207

interpret list or series, 252–255

interpret word or phrase, 244–247

large letter postcard, 234–237

overview of, 198–199

shaped text, 212–215

silkscreened gig poster, 248–251

type patterns and transformations, 220–223

typeface design, 208–211

typographical logo, 200–203

Images

combined with text in magazine layout, 140

cookbook, 70–72

gift or product guide, 120–123

hand-drawn artwork, 94–97

Hatch Show Print, 40

letterpress, 102–105

magazine cover, 58

movie poster, 88–89

photographing letters for typographic portraits, 160–161, 164–167

placing inside letter shapes, 88–89

psychedelic posters, 44–45

public service posters, 28–29

Punk, 47–48

InDesign

formatting tables in forms, 154–156

longer text using. See Text, longer

musical festival poster text, 93

Index (or manicule), Dada type, 10–12

Indiana, Robert, 244–247

Info panel, gift or product guide, 120, 122

Infographic, 98–101

Information, on business cards, 115–117

Inlay card, compact disc package, 69

Inner frame, image for movie poster, 89

International Typographic Style. See Swiss Style

Invisible text wrap, shaped text, 212–214

Irrationality, Dada avant-garde movement, 10–13

Isolation mode, infographics, 100

J

Jaksel font, 234–235

Jefferson Airplane, 44

Jenson, 230, 231

Joanna Nova typeface, 150

Johnston, Alastair, 102, 105

Johnston, Edward, 78

Johnston Sans typeface, 78

Justification

ASCII art, 192–193

composing classic fiction text, 127

formatting magazine type, 138–139

magazine cover type, 59

reducing word spacing, 6–7

split-face type portrait, 190

K

Kafka, Franz, celebrity type portrait, 182–185

Kahrel, Peter, 128

Kandinsky, Wassily, 18

Keep Calm and Carry On poster, 80

Keep Options

defined, 81

text flow for cookbook, 136

text flow for puzzle, 194–195

Kepler typeface, 182–183

Kerning

Art Deco type and, 24

automatically adjusts with Smart Button, 229

Bauhaus, 21

checking on business cards, 116

classic fiction, 127

designing icons as working fonts, 229

magazine cover, 56

Metrics automatic, 72–73, 109

Optical automatic. See Optical automatic kerning

pulp fiction cover, 32

removing space around apostrophes, 132

Keyboard shortcuts, sizing type, 64–65

Knife tool, unwanted vector shapes, 218

Knockout Group, ASCII art, 192–193

Kruger, Barbara, 14

L

Labels

peed-and-stick CD, 69

using uppercase for form, 157

Lance Regular typeface, 90, 92

Lato typeface, 70, 72, 99, 134

Lato typeface family, 234–237

Layer mask

adding aging with texture, 5

image treatment, 120

preparing collage, 176–177

split-face type portrait, 190–191

tonal ranges for celebrity type portrait, 184–185

Layers

Art Deco styles, 25

convert Smart Objects to, 174

creating hand-lettered type portrait in, 186–188

document setup for pulp fiction cover, 30

overprint in Dada with, 12–13

simplifying, 250–251

text for illustrated lyric, 207

Layers panel

Constructivist, 17

creating separations with, 96

logically organized, 33, 45, 53

naming layers individually in, 29

Punk, 48

viewing large letter postcard in, 237

Layout, asymmetric Swiss Style, 34–37

Layout grid

creating for typographic portrait, 166–167

formatting menu text, 144

gift or product guide, 122

magazine layout, 138–139

Leading. See also Auto Leading

Art Deco type, 24

celebrity type portrait, 183

formatting list or series, 254–255

magazine cover type, 59

psychedelic poster type, 45

public service poster type, 26

reducing for Art Nouveau type, 6–7

split-face type portrait, 190

vintage album cover, 64

League Gothic typeface, 203

Lee, Harper, 96–97

Lemonad, Jovanny, 14

Letter spacing

adding text to theater poster, 77

adding type to magazine cover, 59

forms, 157

movie posters, 88

music festival poster, 93

preparing celebrity type portrait, 183–184

shaped text, 212–213

split-face type portrait, 190

travel guide for New York, 85

Letterpress

gig poster, 102–105

interview with Alastair Johnston, 105

print poster, 38–41

understanding, 102

Letters

celebrity type portrait, 185

converting to outlines for type map, 180–181

creating hand-lettered type portrait, 186–190

editing existing letterforms, 226–227

environmental alphabet, 168–171

photographing environmental alphabet, 168

photographing for Beside the Sea, 164–166

photographing for neighborhood panel, 160–162

from primitive shapes, 18–21

storing photo collection of, 168–169

type patterns and transformations, 220–223

Levels adjustment

creating image for cookbook, 70

gift or product guide images, 120

preparing image for movie poster, 88–89

tonal ranges for celebrity type portrait, 185

Licko, Zuzana, 50, 131

Ligatures

poetry, 132

setting Art Nouveau type, 6–7

Lightroom Classic

collecting ghost type letters in, 172–173

creating Publish Service in, 170

editing image for cookbook in, 70–72

storing Smart Collection of photographed type in, 164–165, 168–169

Lissitsky, El, 14

List, interpreting

formatting text, 254–255

overview of, 252

type choice, 252–254

Live Block Shadow tool, 207

Live Effects, 206

Live Paint Bucket

Art Nouveau frame, 8

Swiss Style, 34, 36–37

Live Paint Group, 246–247

Live table of contents, visual TOC design, 152

LiveCycle Designer, Adobe, 157

Lock Transparency, Photoshop, 96

Lockups, letterpress, 102–105

Logo

animating web banner, 216–219

music festival poster, 92

typographical, 200–203

London Underground, typeface for, 78

Lonely Planet cover, 82, 85

Longer text. See Text, longer

Longest line, centering poetry text on, 133

Love image (Indiana), 244–247

Lyric, illustrate with type, 204–207

M

MacClean, Bonnie, 44

Magazine cover

adding type, 59

color choices, 59

create masthead/nameplate, 56–58

overview of, 56

prepare image, 58

Magazine layout

floating columns, 138–139

overview of, 138

sidebars and captions, 140–141

text and images combined, 140

type choice and format, 138–139

Map, creating exclusively with type, 178–181

Margin size, classic fiction, 124–125

Marquee tool, 58, 191

Mascot MVP script font, 237

Mask, Photoshop, 58, 111–112

Masthead, 56–59

Maximalist approach, business cards, 115

Meeker, Don, 208

Menu

designing, 142

spacing and hierarchy, 145

text formatting, 144

type choice and document setup, 142–144

Mesh warp

psychedelic poster type, 45

public service posters, 28

pulp fiction cover, 32

Metalista typeface, 107

Metrics automatic kerning, vs. Optical, 72–73, 109

Miklavcic, Mitja, 138

Minimalist approach

business cards, 114–115

travel guides, 82–85

Minion typeface, 98

Modularity, typographical logo, 203

Moholy-Nagy, Laszlo, 18

Molot typeface, 14–16

Monospaced fonts, 195

Montalbano, James, 208

Morris, William, 226–227

Mostra Nuova typeface, 22

“Mouse’s Tail,” Alice in Wonderland, 212

Movie poster

adding inner frame, 89

credit text, 89

image preparation, 88–89

outlines, 88

overview of, 86

type choice and treatment, 86–88

Mrs Eaves typeface, 131–133

Müller-Brockmann, Josef, 34–37

Multi-line effect, 216–217

Multiple strokes, adding to type, 8

Multiply blending mode

Hatch Show Print, 41

Swiss Style, 36–37

text for illustrated lyric, 207

Music festival poster

background, 90–92

color palette, 90

document setup, 93

festival logo, 92

overview of, 90

Mutton-fist, 12

Myriad typeface, 163

N

Nameplate, magazine cover, 56–58

Neighborhood panel

overview of, 160

photographing letters, 160–163

Nested styles

compact disc package text, 68–69

formatting list or series, 254

musical festival poster text, 93

trifold brochure text, 148–149

New Guide Layout (Photoshop), 88

Numbers

auto numbering, 136

front matter, 128–129

master page, 128

menu prices, 145

O

Object Layer Options, 162–163

Object styles

environmental alphabet color, 171

magazine sidebars, 141

theater poster text, 76–77

visual TOC design, 152–153

OCR-A typeface, 60, 62–63

Offset Path command, multi-line effect, 216–217

Offset shadow

pulp fiction cover, 32–33

Victorian, 3–4

wartime poster, 28

Offset stroke effect, 3, 8

Old Master, ASCII art, 192–193

On Layers, magazine cover, 58

Opacity

Appearance panel effects, 4

celebrity type portrait tonal ranges, 185

collage type, 176

inking quote in Procreate, 233

public service poster texture, 29

styling magazine captions, 141

Opacity mask

adding texture to type, 13

adding vines in Art Nouveau, 8–9

wine label, 111

OpenDinSchriftenEngshrift, 208, 210

OpenType-SVG fonts (Color Fonts), 238–239

Optical kerning

advantages of, 72–73

Art Nouveau type, 6–7

travel guide, 84–85

vs. Metrics, 109

word or phrase interpretation, 244–245

Optical character recognition, OCR-A font, 60–62

Optical Margin Alignment, 127, 138–139

Option/Alt, Shape Builder tool, 20, 24

Ornamentation

adding flourishes to your type, 226–227

Victorian advertising card, 2–3

Orwell, George, 60–63

Outline Stroke

Art Deco, 24

wearable type, 240–243

Outlines

chiseled drop cap, 225

converting letters to, 181

copying to Photoshop as vector Smart Object, 88

editing existing letterforms, 226–227

infographic, 101

magazine cover, 56

scaling for large text, 86–88

type map, 180–181

Overlay, 40, 177

Overprint effect, Dada, 12–13

P

P22 Art Nouveau Extras typeface, 6, 8

P22 Victorian Gothic typeface, 2

P22 Victorian Swash typeface, 2

Package design, compact disc, 66

Pages

classic fiction numbers and running heads, 128

classic fiction sizes, 124–125

classic fiction spine and back cover, 63

size and margins, 130, 134

styling chapter opening, 128

Paragraph panel, word spacing, 6–7

Paragraph Rules, fiction classic, 128

Paragraph rules, menu design, 145

Paragraph styles

discretionary ligatures in poetry, 132–133

employing hierarchy through Based On, 76–77

fiction classic, 127–129

gift or product guide, 123

infographics, 101

magazine layout, 138, 141

visual TOC design, 151–153

Parkinson, Jim, 64–65

Parton, Dolly, 39

Pastiche

Art Deco, 22–25

Art Nouveau, 6–10

Bauhaus, 18–21

Constructivist, 14–17

Country music poster, 38–41

Dada, 10–13

Grunge, 50–53

introduction, 1–2

Psychedelia, 42–45

Pulp, 30–33

Punk, 46–49

Swiss Style, 34–37

Victorian, 2–5

Wartime Poster, 26–29

Path

putting text on, 214

putting vertical text on, 215

setting type for wearable hoodie, 241

using type on, 212–214

Pathfinder panel

Art Nouveau frame, 8

borders in Hatch Show Print, 40

building type in Illustrator, 218

creating frame in, 2–3

editing and combining shapes, 225–227

effects applied in Appearance panel, 4

icons as working fonts, 228–229

inner frame for Art Deco, 24

Patterns, type, 222–223

Pen tool

celebrity type portrait, 182

public service posters, 29

Punk, 48

Pentagram, typographical logo, 200–203

Photographing

food, 136

ghost type, 172–173

letters for typographic portraits, 160–162

trees, 196

type for beside the sea, 164–167

Photos

compact disc package choices, 69

large letter postcard, 237

minimal travel guide, 82–85

Photoshop patterns, 223

Phrases, interpreting

combining shapes, 246

conversion to Live Paint Group, 246–247

overview of, 244

type choice, 244–245

Pixies (band), letterpress gig poster, 102–105

Plants, in Art Nouveau, 6–9

Playbill typeface, 38, 40

Poetry

centering text on longest line, 133

overview of, 130

page size and margins, 130

type choice and formatting, 131–132

Polar Grid tool, 34–37, 70–72

Poltroon Press, Berkeley, CA, 102

Polygon tool, Art Deco frame, 22

Poplar typeface, 46, 49

Popsky typeface, 239

Portraits. See Typographic portraits

Postcard, large letter, 234–237

Prater Sans typeface, 106, 108

Prater Script, 106, 108

Preview Proxy, table formatting, 154, 156

Printing at home, compact disc package, 69

Procreate

inking quote in, 232–233

silk screening garments, 242–243

Product guide. See Gift or product guide

Project Gutenberg, 124

Psychedelia

color palette, 42–44

imagery, 44–45

overview of, 42

type choice, 44

warp type, 45

Public service posters, 26–29

Publish Service, in Lightroom Classic, 170

Pulp fiction cover

adding texture, 33

document setup, 30–32

figure preparation, 33

overview of, 30

type choice, 32–33

Punk

image preparation, 47–49

overview of, 46–47

type choice, 49

Puzzle, themed word search, 194–195

Q

Quick Selection tool, images, 120

R

Raw material, photographing letter shapes, 160–161

Ray Gun magazine, 50, 52, 228

“Reasons to Be Cheerful” lyric, 204–207

Recolor Artwork tool, 222

Refine Edge brush, magazine cover, 58

Reid, Jamie, 46

Repetition, city poster, 78–81

Reset Envelope Shape, psychedelic poster, 45

Rift Soft typeface, 59

Rock Wood Display typeface, 38, 40

Rodchenko, Alexander, 14–17

Roller, Alfred, 44

Rosewood Fill typeface, 10

Rosewood typeface, 204, 206

“Rosie the Riveter,” We Can Do It! 29

Rotation of type

Constructivist, 16–17

Hatch Show Print, 41

Transform effects, 221

Roughen effects, Hatch Show Print, 41

Ruder, Emil, 34

Rule of three, business cards, 114

Running heads, master page, 128

S

Scale

Constructivist type and, 16

Glyph Scaling text, 93

image treatment, 121

large text using outlines, 86–88

pulp fiction cover, 32

Schmidt, Joost, 20

Scissors tool, 20, 226

Script fonts, Character panel for, 237

Select Content icon, environmental alphabet, 171

Select Subject, image treatment, 58, 120

Series, interpreting

formatting text, 254–255

overview of, 252

type choice, 252–254

Sex Pistols, 46

Shading

adding background, 185

Woodcut, 3–5

Shadows

3D effect, 225

adding to Gradient Map colors, 88

celebrity type portrait, 182, 184–185

checking trapping for, 251

drop, 28, 112, 206–207

extruded, as Transform effect, 92, 108, 239

image preparation in Punk, 49

image treatment, 120

large letter postcard, 236

layer styles and, 25

Live Block Shadow tool, 207

menu design, 145

offset, 3–4, 28, 32–33

removing unwanted, 70

tonal ranges for, 184–185

using Astute Graphics suite, 207

Victorian advertising card, 3

Shape Builder tool

Bauhaus letters, 19–20

inner frame for Art Deco, 24

interpret word or phrase, 246

Shape Dynamics, Grunge, 52–53

Shaped text

inside shape, 215

invisible text wrap, 212–214

overview of, 212

on path, 214

Shapes

Bauhaus type using simple, 18–21

build chiseled drop cap, 224

combining for word or phrase interpretation, 246

drawing quote, 232

legacy custom, 93

menu design, 145

shaped text, 212–215

Short text. See Text, short

Show H&J Violations, classic fiction text, 127

Sidebars, magazine layout, 140–141

Silkscreened gig poster

check trap, 251

overview of, 248

setting type, 248–250

simplify layers, 250–251

Silkscreened hoodie, printing, 242–243

Silva, Paulo, 208

Simplicity, poetry typography and, 130–133

Size

large movie poster text, 86–88

pages and margins for fiction classics, 124–125

type with keyboard shortcuts, 64–65

Slicing text, Grunge, 53

Slimbach, Robert, 110

Smart Guides

Bauhaus letters, 19

infographics, 101

Smart Object

Art Deco layer styles, 25

convert layers to, 175–176

copying outlines to Photoshop as vector, 88

creating image for public service posters, 29

editing image for cookbook as, 70–72

preparing image for movie poster, 88–89

Soft Light, adding texture, 176–177

Songs of Experience (Blake), 130

Source Sans typeface, 154, 156–157, 203

Spacing

Bauhaus letters, 20–21

classic fiction text, 126–128

Constructivist type, 16

distribute for infographics, 100

drawing quote, 232

formatting text for menu, 144

letter. See Letter spacing

menu design, 145

using icons as working fonts, 229

word. See Word Spacing

Span Columns, control text flow for cookbook, 136

Spine, classic fiction, 63

Split-face type portrait, 189–191

Spot varnish, for business cards, 117

Spumante typeface, 107

Stacking order, Bauhaus letters, 19

Stepanova, Varvara, 16

Stevenson, Robert Louis, 124

Strokes

adding layer styles to Art Deco, 25

adding multiple, 8

public service posters, 26–28

Styles

adding Art Deco layer, 81

applying sequential, 81

classic fiction chapter opening pages, 128

classic fiction front matter, 128–129

compact disc package, 68–69

exploring alternatives, 5

hand-lettered quotes, 232

magazine sidebars and captions, 140–141

table of contents, 129, 151–152

Victorian advertising card alternates, 5

Substituted Glyphs, discretionary ligatures in poetry, 133

Swatches panel, Illustrator Pattern Maker, 222–223

Swiss Style, 34–37

Symmetry Fill patterns, 223

T

Table of Contents, 129, 150–153

Tables

creating forms, 154–156

styles, 156

Tarantino, Quentin, 30

Tatlin, Vladimir, 14

Template Gothic typeface, 50, 53

Templates

brochure fold, 148

disk package, 66

magazine layout, 138

menu design, 145

Tenniel, John, 44

Text Frame Options, diagonal grids, 74–76

Text, longer

cookbook, 134–137

fiction classic, 124–129

form design, 154–157

gift or product guide, 120–123

magazine layout, 138–141

menu, 142–145

overview of, 118–119

poetry, 130–133

trifold brochure, 146–149

visual TOC design, 150–153

Text on Hidden layers, TOC style, 151–152

Text, shaped, 212–215

Text, short

beer label, 106–109

business card, 114–117

city poster, 78–81

classic fiction, 60–63

classic fiction, more, 94–97

compact disc package, 66–69

cookbook, 70–73

infographic, 98–101

letterpress gig poster, 102–105

magazine cover, 56–59

movie poster, 86–89

music festival poster, 90–93

overview of, 54–55

theater poster, 74–77

travel guide, 82–85

vintage album cover, 64–65

wine label, 110–113

Text Threads, city poster document, 80–81

Texture

for aging, 5

for collage, 177

for Constructivist, 17

for Dada, 13

for Grunge, 52–53

for Hatch Show Print, 41

for illustrated lyric, 207

for public service posters, 29

for pulp fiction cover, 33–34

for vintage album cover, 65

Texture Palace, 177

The Mekons, 49

The Metamorphosis (Kafka), 182

The Shipping Forecast, 252–255

Theater poster

adding text, 76–77

create diagonal grid, 74–76

overview of, 74

Threaded text, Transform effects with, 222–223

Thunderhouse typeface, 38, 40

Timeline panel, animated web banner, 219

Times typeface, 46, 49

Tisa Sans typeface, magazines, 138, 140

Tisa typeface, 138, 140

To Kill a Mockingbird, 93

Tonal ranges, celebrity type portrait, 184–185

Touch Type tool

creating type map, 180

Dada, 13

features of, 181

modifying vertical text on path, 215

Punk, 48–49

Tracing image, hand-layered type portrait, 189

Trajan Color Concept typeface, 129

Transform effect

applying in Appearance panel, 4

experimenting with, 220–221

extruded shadow as, 92, 108, 239

music festival logo, 92

Transformations, Constructivist, 17

Transparency

Bauhaus letters, 19, 21

locking in Photoshop, 96

Trapping, 250–251

Travel guide

color palette, 82–83

document setup, 84

overview of, 82

type treatment and choice, 84–85

Trees, A–Z photo book of, 196–197

Treasure Island, 124–129

Trevor Black typeface, 107

Triangles, Art Deco, 22

Tribby, Jeremy, 208–211

Tribute typeface, 124, 126

Trifold brochure

breaking out of the box, 149

document setup with folds, 146–148

overview of, 146

type choice, 148

Tschichold, Jan, 124

Twist, classic fiction, 63

Type. See also Image, type as

adding flourishes to your, 226–227

Art Deco, 22–24

Art Nouveau, 6–7

beer label, 106–108

building in Illustrator, 216–218

celebrity type portrait, 183–185

city poster, 81

classic fiction, 60, 126

collage, 175–176

Constructivist, 14–16

cookbook, 72–73, 134

Dada, 10–11

form design, 157

gift or product guide, 123

Grunge, 50, 53

hand-drawn, 94–97

hand-lettered quote, 232

Hatch Show Print, 38–41

large, 196–197

letterpress gig poster, 102–105

list or series interpretation, 252–254

magazine cover, 59

menu, 142

movie poster, 86–87

music festival poster, 93

patterns and transformations, 220–223

photographing, 164–167

poetry, 131–133

psychedelic posters, 44–45

public service posters, 26–28

pulp fiction cover, 32–33

Swiss Style, 37

Table of Contents, 150–151

theater poster, 76–77

travel guide, 84–85

trifold brochure, 148–149

vintage album cover, 64–65

wine label for premium brand, 110–111

word or phrase interpretation, 244–245

Type Contextual Controls, poetry, 133

Type map

clipping masks, 181

convert letters to outlines, 180–181

overview of, 178

preparing, 178

Touch Type tool and, 180

type choice, 179–180

typographic portrait, 178–181

Type on a Path tool, 214, 241–242

Type tool, 80–81

Typeface design, 208–211

Typographic portraits

ASCII art, 192–193

Beside the Sea, 164–167

celebrity type portrait, 182–185

collage, 174–177

environmental alphabet, 168–171

ghost type, 172–173

hand-lettered type portrait, 186–189

neighborhood panel, 160–163

overview of, 158–159

puzzle, 194–195

split-face type portrait, 190–191

type map, 178–181

A–Z collection, 196–197

Typographical logo, 200–203

Tzara, Tristan, 10

U

Ultramagnetic typeface, 211

Uncle Sam painting, 47

Underground Alphabet font, 78

Understatement, travel guide, 82–85

Urban Decay: A Conceptual Typeface (environmental alphabet), 168

V

Van Doesburg, Theo, 12–13

Vandercook Proof Press, 104

VanderLans, Rudy, 50

Variable fonts, 179–180

Vector artwork, 8

Vector Brush, lettering in Fresco, 188

Vector mask

celebrity type portrait image, 182, 185

Grunge, 53

letters for typographic portraits, 162

Punk, 48

Vector outlines, magazine cover, 56

Vector Smart Object, 88–89

Ver Sacrum calendar (1903), 44

Vertical design, business cards, 117

Vertical Justification menu, city poster, 81

Vertical Scale, pulp fiction cover, 32

Victorian poster

catchwords, 4–5

decorative excess of, 2–4

frame, 2–3

illustrating lyric with type, 204–207

texture, 5

type choice, 2

Victorian Swash typeface, 2, 12

Vienna Secession, Art Nouveau, 6–9

Vienna Workshop typeface, 6

Vine Brush, Illustrator, 8

Vines, adding in Art Nouveau, 8–9

Vintage album cover, 64–65

Vintage clip art, 176–177

Visual TOC design

overview of, 150

setting up, 151–153

type choice, 150–151

W

Wagner, Kate, 200

Waits, Tom, 230–233

Walbaum typeface, 102

A Walk Down Mission, 167

Wallcousins, Ernest, 80

Warp effect

large letter postcard, 235

music festival logo, 92

psychedelic posters, 45

public service posters, 28

pulp fiction cover, 32

Wartime poster

color choices, 26

image preparation, 28–29

overview of, 26

texture, 29

type choice, 26–28

Ways of Seeing (Berger), 192

Wearable type (hoodie)

creating arch, 241–242

overview of, 240

preparing for silkscreen printing, 242–243

type choice, 240–241

Web banner, animated, 216–219

Werkman, H.N., 104

Wes Wilson typeface, 42, 44–45

White space

business cards and, 114, 116

document setup for menu, 142

formatting tables in forms with micro, 156

image treatment in gift or product guide, 120–122

Swiss Style and, 34–37

Wilson, Wes, 44–45

Wine label

adding mask, 111–112

format type, 112–113

for premium brand, 110

type choice, 110–111

Wingdings typeface, 10, 12

Winogrand, Garry, 172–173

Wood Type fonts

Adobe Ornaments, 4, 10–12

advent of, 206

American, 102–104

letterpress printing with, 38–41

magazine cover, 59

Woodcut shading, adding texture, 5

Word spacing

adding type to magazine cover, 59

applying effects in Appearance panel, 3–4

list or series interpretation, 252

music festival poster, 93

preparing celebrity type portrait, 183–184

public service posters, 26

reducing for Art Nouveau type, 6–7

shaped text, 212–213

split-face type portrait, 190

text for illustrated lyric, 206

text in a shape issues, 215

travel guide document setup, 84

Words, interpreting

combining shapes, 246

convert to Live Paint Group, 246–247

overview of, 244

type choice, 244–245

Workflow steps, classic fiction, 129

World War I, 10, 86–89

World War II, 26

Wraps, custom text, 212–213

X

X-height, 73, 99, 123, 138, 157, 229

Y

Yellow taxis, defining New York, 82–83

Young, Gordon, 166

Z

Zapf Dingbats typeface, 10, 12, 228

Zero-width space, 62

Zoom lens, typographic portraits, 160–161, 170