In June 2011, Google launched its own social media platform called Google+. Although it failed to effectively compete with other platforms such as Facebook, it had good acceptance with professionals and businesses by proving an effective tool to build dedicated communities.

In October 2018, Google announced that it will sunset the consumer version of Google+ and focus only on the business version. This will allow the platform to focus on features that businesses need; from giving admins more control over Google+, to more detailed reports.

With Google+ for Business, you can create a dedicated social network for your domain, either for internal use, or to build a community around a business or product.

In this section, we will learn about the different reports for Google+ and their metrics.